Corporate Partnerships Conference 2019

Corporate Partnerships Conference 2019

Date: Monday 2nd Dec 2019

Town/City: London

Location: London

Venue: America Square Conference Centre

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The perfect corporate partnership is a mutually beneficial arrangement: funding, support, and increased visibility for the charity; brand building, good PR and the chance to 'make a difference' for the sponsor.

Attend this year’s conference to find out more about the value of corporate partnerships. Sessions will offer full of examples of best practice, case studies from charities large and small, expert advice and tips on corporate fundraising for charities.

Whatever your cause, there will be a relevant business out there to help you realise your ambition.

Programme

9:30             Chair’s opening remarks

Johnathan Andrews - Managing Director, Remarkable Partnerships

9:40             The changing face of corporate partnerships 

Fuelled by geopolitical and socioeconomic uncertainty, charity-corporate relationships are changing. Although this is an opportunity for corporations to strengthen their corporate social responsibility (CSR) activities, they now have bigger expectations from a partnership. This session will delve into what you must do to adapt to this change and stay ahead of the competition.   

Keynote panel: Maximising opportunities as corporate relationships change

- How has Brexit impacted corporate giving?
- Is Brexit a hindrance to corporate partnerships, or an opportunity to strengthen CSR campaigns?
- For corporates: How can corporate partnership specialists stand out from the crowd?
- How can charities navigate longer negotiations as corporations delay finalising their budgets?
- With a focus on longer, mutually beneficial partnerships, how can smaller charities adapt their offering to attract more corporate partners?
- As preference moves towards gifts in kind over financial support, what strategies should all charities adopt to ensure they are benefitting from partnerships?

Damian Chapman - Head of Communications, Brand and Fundraising, Police Care UK

Suzanne Roe - Senior Manager – Corporate Responsibility and Community Relations, E.ON

Sara Heald - Head of Community Investment, Legal & General Group

Sinéad Donoghue - Head of Corporate Partnerships, Alzheimer's Society

Alex Killick - Head of Corporate Partnerships, National Trust

Rachel Hutchisson - Vice President, Corporate Citizenship & Philanthropy, Blackbaud

 10:20            Approaching new partners 

Competition for partnerships is increasing, fundraisers must now work harder to stand out from the crowd and underline the benefits of selecting their charity. These case studies will showcase how you can successfully approach and win new partners.

Case study: Act small, think big! Stories of small charities winning big corporate partners

Nicola O’Donnell - Corporate Partnership Manager, Momentum Children's Charity

Case study: What made us stand out: stories of forming fruitful corporate partnerships

Andrew Brown - Corporate Partnerships Director, Campaign Against Living Miserably (CALM)

Qualification: questions and challenges of forming a new partnership

Richard Amos - Head of New Corporate Partnerships, Mind

Q&A Session: get your questions answered by the speakers on how to approach new corporate partners!    

 11:20             Coffee and networking

 11:40             Negotiating and tailoring corporate partnerships

As corporates’ preferences turn towards bespoke partnership agreements, fundraisers must develop their own negotiation strategies to ensure campaigns remain mutually beneficial. These case studies will demonstrate how you can change your approach to partnership negotiations to maximise the value of both parties’ assets.   

Case study: How The Wallich partnered with Admiral to solve their business need

Mike Walmsley - Corporate Fundraising Manager, The Wallich

Flora Milne, Graduate, Household Product, Admiral Group Plc

Case study: Samaritans: Partnership working to achieve our mission

Matthew Lock - Head of Corporate Partnerships, Samaritans

Jason Jaspal - Assistant Director of Business Development, Samaritans

Case study: Understanding negotiations that led to Age UK and Cadbury’s the most innovative partnership of 2019

Lizzie Bekhradnia - Head of Corporate Partnerships, Age UK

Case Study: Negotiating a full partnership with mutual benefits

Kerrina Thorogood, Head of Partnership Development, WWF UK

Q&A Session: Get your questions answered by the speakers on how to negotiate tailored corporate partnerships

 12:55            Stewardship of corporate partnerships 

The longevity and success of a partnership is dependent on the effective management of the corporate’s expectations throughout the campaign. These case studies will underline different strategies to help you keep the relationship fresh.  

Case study: Establishing the right touchpoints for the right partners

Sarah Canniford - Head of Account Management, Breast Cancer Care and Breast Cancer Now

Case study: Tips for keeping the relationship fresh: how we developed our multi-year partnerships

Elizabeth Lowrey - Lead Account Manager, CLIC Sargent

Holli Kellett - Lead Account Manager, CLIC Sargent

Case Study: How Wales Millennium Centre adopted new strategies to make their partners feel valued

Asha Vijendran - Corporate Development Manager, Wales Millennium Centre 

Q&A Session: Get your questions answered by our speakers on how to improve your stewardship of corporate partnerships

 13:55              Lunch and networking

 14:45             Roundtable discussions

New for 2019! Facilitated by industry experts, these interactive discussions will allow you to share ideas on how to overcome the shared challenges fundraisers are facing when managing corporate partnerships. Don’t miss your chance to have your most pressing questions answered by your peers and thought leaders.

Roundtable 1: Pitching masterclass: How to adapt your approach to win new business

Lead by Hannah Lloyd - Corporate Development Manager, Teenage Cancer Trust

Pippa Lock - Corporate Development Manager, Teenage Cancer Trust

Roundtable 2: When partnerships go stale: What went wrong and what would you do differently?

Lead by Dora Campbell-Black - Senior Manager (Business Development), Cancer Research UK

Roundtable 3: Demystifying the formalities of partnerships to avoid common risks to your charity

Lead by Liz Brownsell, Senior Associate, Co-Head of Charities and Social Enterprise, Birketts LLP

Edward Bouckley, Associate – Commercial Team, Birketts LLP

Roundtable 4: Small charities discussion group- Creating a tailored corporate partnerships plan that capitalises on your assets  

Lead by Fiona Halton - Head of Corporate Partnerships, Rainbow Trust Children's Charity

 15:45            Coffee and networking

 16:05             Measuring the impact of corporate partnerships

A partnership is only as effective as the value it creates, but sometimes measuring that value is not straightforward. In this session charities will highlight how they have monitored the impact of their campaigns and how you can replicate this in your own work.

Case study: Measuring the impact of Plan International UK’s partnership with Chelsea FC

Sam Davies, Head of Major Partnerships, Plan International UK

Case study: Measuring the impact of mission led Partnerships 

Francesca Henbest, Senior Partnership Account Manager, NSPCC

Melanie Failes, Partnerships Manager, O2

Q&A session: Get your questions answered on how to measure the impact of your partnerships answered

 16:50            Chair's closing remarks 

 17:00             Event close 

 

PRICES  

IoF Individual member 

£215

IoF Organisational member 

£215

New member offer: conference plus one year of individual membership 

£305

Not-for-profit

£310

Corporate/Commercial 

£445

Small Charity (under £500,000 annual turnover)

(To secure your small charity rate please email events@institute-of-fundraising.org.uk with your charity number) 

£85

 

Further details and contact information

Events team
Email: events@institute-of-fundraising.org.uk
Telephone: 020 7840 1040

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