Digital Fundraising Conference 2020

Digital Fundraising Conference 2020

Date: Monday 16th Mar 2020

Time: 9:30-17:00

Town/City: London

Location: London

Venue: America Square Conference Centre

Directions / Address

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Digital channels have provided charities of all sizes with an opportunity to reach new audiences and build stronger connections with their current donor base. Nevertheless, investment into digital can still be a costly risk and charities must know their audience in order to include the right content on the right channels.

The Digital fundraising conference will help fundraisers:

- Win investment for digital fundraising by managing objections from risk averse colleagues
- Find out how to engage current and future donors through storytelling
- Convert clicks and engagement into donations
- Learn about new innovative ways to use digital fundraising to generate income
- Understand how to pick the right channels for them and make the most from them

 

10.00 Chair’s opening remarks

                                                      BUILDING YOUR DIGITAL STRATEGY

10.10 11:00 Keynote panel: Hitting your fundraising target with digital

• Could you give an example of managing an objection to using digital in your charity?
• How do you integrate digital into your other fundraising activities to increase income?
• Could you give an example of how you collaborated with another department to facilitate digital fundraising? Why did it work?
• Large charity: How can you better collaborate with data teams to improve your conversion rates?
• Small charity: How can you integrate digital into your current fundraising verticals whilst remaining low cost and time-efficient?

Moderator: James Gadsby Peet, Director of Digital, William Joseph
Stephanie Borne, Head of Digital Fundraising, Shelter UK
Alexandra Aggidis, Head of Individual Giving, Friends of the Earth
Ella Pierce, Head of Digital Fundraising, Sightsavers
Clive Gardiner, Head of Digital (Fundraising and Income Generation), NSPCC
Zoe Amar, Founder and Director, Zoe Amar Digital
Athar Abidi, Head of Social Media, British Heart Foundation

 

11:10 Networking break


                                            KNOWING AND ENGAGING YOUR AUDIENCE


11:30 Case study: Moving from a single event to content 360 days a year to increase engagement

• How we adapted our approach to suit social media channels
• Learning from 2018 to increase engagement in 2019


Laura Morgan, Content Strategy Manager- Stand up to Cancer, CRUK

 

11:50 Case study: Testing our digital welcome journey to improve attrition and cancellation rates
• Overview of the testing that lead to improving donor retention
• Implementing new tools to create a dispersed automation journey
• Lessons learned from collaborating with the data teams to making the project a success

Giannina Walsh, Individual Giving Manager, Great Ormond Street Hospital Charity
Stephanie Fletcher, Digital Performance Manager, Great Ormond Street Hospital Charity

 

12:40 Panel: The power of storytelling

  • Making storytelling a central part of your content strategy
  • Crafting inspiring and engaging stories that can be flexible across different channels
  • Using stories to develop meaningful relationships with donors, supporters, volunteers and colleagues

 

Moderator: Louise Grieve, Digital Manager, Institute of Fundraising
Giannina Walsh, Individual Giving Manager, Great Ormond Street Hospital Charity
Saleem Tejani, Head of digital films, DTV Group
James Small, Head of Digital Engagement, Anthony Nolan
Helen Priest, Digital Fundraising Manager, Motor Neurone Disease Association
Stephanie Fletcher, Digital Performance Manager, Great Ormond Street Hospital Charity

Laura Morgan, Content Strategy Manager- Stand up to Cancer, CRUK

 

12:50 Networking lunch


                                                   INNOVATION CASE STUDIES

13:50 Case study: Adapting quickly to successfully launch the online Australian Bush Fires appeal
• Using insight from social media to create a new product
• Overview of the steps to get the appeal live quickly
• Why responding quickly and being flexible in your approach is vital for a successful digital campaign

Molly Regan, Online Acquisition Manager, WWF-UK

14:10 Case study: Using a small budget to achieve big returns in our Christmas campaign
• Using PPC and facebook to generate £84,000
• How improving our donation pages and gift aid declaration
• Free things you can use do tomorrow to increase click throughs

Carina Edwards, Donor Acquisition Manager, Samaritans
Sheila McGuinness, Head of Individual Giving, Samaritans

14:20 Case study: How you can maximise income through Facebook

Dan Papworth-Smyth, Head of Digital Engagement, Breast Cancer Now
David Hunt, Assistant Director, Digital, Breast Cancer Now

14:40 Case study: Maximising our reach through the ‘donate your homepage’ campaign

Barrie Hodge, Head of Fundraising and Communications, St Basils

15:00 Q&A session- get your questions answered on innovation in digital fundraising

15:20 Networking break

                                                       CHANNEL MANAGEMENT

15:40 Case study: Setting up our digital channels and growing them to increase participation
• Getting the basics right by maximising our just giving platform
• How to cost effectively expand into different channels
• Taking steps into paid social
Julia Russell, Deputy Director, Marketing and Communications, Princess Alice Hospice
Fran Bettesworth, Marketing Lead, Princess Alice Hospice

16:00 Channel panel
• How to establish which channels are right for you
• How to establish which channels aren’t the right fit for you
• How do you respond to underperforming channels?
• Small charity: Tips to save money and time when managing channels

Maddy Eastwood, Senior Individual Giving Manager, Battersea
Hayley Creasey, Senior Digital Fundraising Manager, St Mungo's
Helen Hancock, Challenge Events Senior Programme Manager, Macmillan Cancer Support
Julia Russell, Deputy Director, Marketing and Communications, Princess Alice Hospice
Fran Bettesworth, Marketing Lead, Princess Alice Hospice

16:50 Chair’s closing remarks
17:00 End of conference

 

Headline Sponsor:

 

JustGiving From Blackboard logo

Associate Sponsor:

 

Rapidata logo

 

PRICES 

 

 

IoF Individual or Organisation Member

£215

Individual Membership + Conference

£305

Not-for-Profit

£310

Corporate / Commercial 

£445

Small Charity (under £500,000 annual turnover)

(To secure your small charity rate please email events@institute-of-fundraising.org.uk with your charity number) 

£85

 

Privacy Notice

 

If you register for an event organised by IoF Head Office, your information will be used to administer your attendance. In some instances this may include collecting special category information, for instance, to provide the appropriate access facilities and for dietary requirements. This information will be accessible under the ‘need to know’ principle and will not be retained post event. We will share anonymised information with venues and caterers in order to ensure the requirements are facilitated. 

 

Events and conferences organised by IoF Groups 

 

If you register for an event organised by a Group, your information will be stored in Eventbrite and used to administer your attendance. Eventbrite handle the payments for events on behalf of the IoF Groups and will keep information required for financial legal reasons, to manage refunds and disputes for 7 years. In this respect they are a data controller. For all other data, the IoF is the data controller. 

In some instances we may need to collect special category information, for instance, to provide the appropriate access facilities and for dietary requirements. This information will be accessible under the ‘need to know’ principle and will not be retained post event. We will share anonymised information with venues and caterers in order to ensure the requirements are facilitated.

Only permitted Group Committee Members and IoF Head Office staff will have access to the personal and special category information you provide.

 

To view our full privacy policy visit: https://www.institute-of-fundraising.org.uk/privacy-policy/#eventsconferences

 

Further details and contact information

Events team
Email: events@institute-of-fundraising.org.uk
Telephone: 020 7840 1040

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