Events Fundraising Conference 2020

Events Fundraising Conference 2020

Date: Monday 3rd Feb 2020

Town/City: London

Location: London

Venue: America Square Conference Centre

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From intimate champagne receptions to national marathons, events are a must for any fundraising team looking to raise funds, acquire new donors and steward their current ones. But as donors have more and more events to choose from, fundraisers must think of new ways to engage them whilst keeping costs low. The Events conference will bring together fundraisers to help them hit their income targets by maximising their ROI and increasing participation. Additionally, it will dig deeper into cost-effective methods to lower their environmental footprint. Charities of all sizes will share their stories on how they are growing their portfolio in an era of donor-fatigue.

Programme:

10:00     Chair’s opening remarks

Sarah-Jayne Grahame, Challenge Events Programme Manager, Macmillan Cancer Support

 

INCREASING EVENT REVENUE

10:10     Keynote: Growing your event portfolio in a saturated market

Cat Alabaster, Head of Fundraising (Challenge Events and Innovation), The Brain Tumour Charity

 

10:30     Case study: Increasing participant numbers through improved stewardship

Jenny Flack, Head of Community and Event Fundraising, Sense

 

10:50     Keynote panel: Standing out from the crowd to hit your participant and revenue targets

- In an era of donor-fatigue how can you make your events more appealing to new donors?

- How can you reinvigorate established events to secure repeat participants?

- How can you collaborate with corporate partnerships teams to maximise sponsorship opportunities?

- What low-cost marketing strategies exist to reach new audiences? 

Moderator: James Wright, Interim Head of Public Fundraising, Sue Ryder

Andy Sallnow, Head of Events, Prostate Cancer UK

Sarah Goddard, Public Fundraising Consultant, Fundraiser Sarah

Jenny Flack, Head of Community and Event Fundraising, Sense

Paula McGoveney, Group Head of Public Fundraising, Whizz-Kidz

Rob Alcroft, Chief Operating Officer, Killer Creative

Liam O'Reilly, Head of Third-Party Events, British Heart Foundation

11:30     Networking break

INNOVATION CASE STUDIES

11:50     Case Study: Creating Swim It- a virtual event aimed at reaching a wider audience in cost effectively  

Marion Buggins, Senior Programme Manager, Macmillan Cancer Support

 

12:10     Case study: Growing our event income by introducing new challenge events

Alex Talcer, Director of Fundraising, Pride in London

 

12:30     Case study: Implementing new kinds of events to keep the relationship with donors fresh

Ellie McLeod, Head of Special Events & High Value Stewardship, Save the Children

 

12:50     Small charity case study: Low-cost engaging events you can integrate into your calendar tomorrow  

Paul Deakin, Fundraiser, The Gingerbread Centre

 

13:10     Q&A session- Get your questions answered on how introduce new event formats into your portfolio 

13:30     Lunch

SUSTAINABILITY

14:30     Affordable quick wins to lower your environmental impact

Fruzsi Kozma, Community Fundraising & Events Manager, WWF UK

 

14:50     Sustainability panel: Implementing sustainable initiatives without hurting your bottom-line

-Overview of charity events - which event types have the biggest environmental footprint and what are their alternatives?

-What alternatives exist for single use plastics?

-What networks can you tap into to find affordable sustainable suppliers?

-How can you engage your volunteers to educate them on lowering their environmental impact?

Moderator: Daniel Fluskey, Head of Policy and External Affairs, Institute of Fundraising

Russell Benson, Community Fundraising Team Manager, Dogs Trust

Fruzsi Kozma, Community Fundraising & Events Manager, WWF UK

Kenneth Foreman, Head of Charity Partnerships, London Marathon

Persephone Deacon-Cole, Project Lead, Royal Parks Half Marathon 

15:30     Networking break

MAXIMISING ROI

15:50     Small charity case study: How to create a premium experience on a tight budget

Nikki Bowdidge, CEO and Founder, The Tom Bowdidge Youth Cancer Foundation

 

16:10     Ask the experts panel: What would you do to maximise an event’s ROI?

New for 2020! Seasoned event managers will be given a series of challenging situations associated with executing a high impact fundraising event and will give their view on how they would handle it. The audience will be invited to ask for solutions to their own examples. This is the perfect opportunity to learn how to overcome day-to-day challenges and implement practical advice immediately. 

Moderator: Juliet Ellis, Founder, Catalyst Fundraising

Gabi Field, Community and Events Fundraising Manager, Refuge

Mehreen Syed, Senior Events Fundraising Manager, The Children's Trust

 

Ross Newton, Community and Events Fundraising Supervisor, The Salvation Army

 

 16:50     Chair’s closing remarks

 17:00     End of conference 

 

Twitter logo small #IoFEvents  @IoFtweets

Headline Sponsor: JustGiving from Blackbaud  

Blackbaud with JustGiving

 

Associate Sponsor: Choose A Challenge

Choose a Challenge logo

 

PRICES  

IoF Individual member 

£215

IoF Organisational member 

£215

New member offer: conference plus one year of individual membership 

£305

Not-for-profit

£310

Corporate/Commercial 

£445

Small Charity (under £500,000 annual turnover)

(To secure your small charity rate please email events@institute-of-fundraising.org.uk with your charity number) 

£85

 

Privacy Notice

 

If you register for an event organised by IoF Head Office, your information will be used to administer your attendance. In some instances this may include collecting special category information, for instance, to provide the appropriate access facilities and for dietary requirements. This information will be accessible under the ‘need to know’ principle and will not be retained post event. We will share anonymised information with venues and caterers in order to ensure the requirements are facilitated. 

 

Events and conferences organised by IoF Groups 

 

If you register for an event organised by a Group, your information will be stored in Eventbrite and used to administer your attendance. Eventbrite handle the payments for events on behalf of the IoF Groups and will keep information required for financial legal reasons, to manage refunds and disputes for 7 years. In this respect they are a data controller. For all other data, the IoF is the data controller. 

In some instances we may need to collect special category information, for instance, to provide the appropriate access facilities and for dietary requirements. This information will be accessible under the ‘need to know’ principle and will not be retained post event. We will share anonymised information with venues and caterers in order to ensure the requirements are facilitated.

Only permitted Group Committee Members and IoF Head Office staff will have access to the personal and special category information you provide.

 

To view our full privacy policy visit: https://www.institute-of-fundraising.org.uk/privacy-policy/#eventsconferences 

Further details and contact information

Events team
Email: events@institute-of-fundraising.org.uk
Telephone: 020 7840 1040

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