Face to Face fundraising conference 2018

Face to Face fundraising conference 2018

Date: Monday 26th Feb 2018

Town/City: London , United Kingdom

Location: London , United Kingdom

Venue: Holiday Inn - Bloomsbury

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Face to face fundraising has long been one of the most cost-effective ways for charities to find regular individual donors.

It has allowed charities to engage with a younger generation of supporters who are not always responsive to traditional methods of direct marketing and to increase their income from individual giving even during the recession. It’s therefore vital for the sector to ensure that it remains a sustainable income stream in the future.

The conference this year will champion and celebrate the positive, address the challenges, and consider the huge potential for improvement and re-invigoration, to ensure that the technique has a bright, sustainable future.

Whether your face to face programme is delivered in-house or by an agency, learn how it can be the best it can be. Come and join us at this unmissable event on 26th February 2018 in London.

We are excited to announce our Chair for this conference: Amanda Bringans, Chair, Institute of Fundraising and Director of Fundraising, British Heart Foundation


Registration and Refreshments


Opening remarks from the Chair

Amanda Bringans, Chair, Institute of Fundraising and Director of Fundraising, British Heart Foundation


The scene in 2018: learning from the past to deal with the challenges of the future

A look at how face to face channels are placed to meet the unique challenges of the fundraising environment in the year ahead and beyond. The session will present an honest appraisal of some of the key questions being posed by charities and stakeholders in relation to public fundraising and offer a fresh perspective - a kind of face to face manifesto! – on how they can be addressed. 

Dominic Will, Trustee, Institute of Fundraising


From Sell to Compel

The very first interaction with a donor on their doorstep or local high street is pivotal in shaping the lifetime value of their committed giving. Motivated fundraisers will always remain the key prerequisite on a campaign that wishes to inspire their donors, rather than sell them another direct debit.

During this session, we will consider the essential components of managing fundraiser retention (from reporting to implementation) and look at some of the industry-wide practices that help instil a culture of commitment and quality. Andrej will also share some of his own tools and learnings from managing in-house and agency campaigns.

Andrej Naricyn MInst (Dip), F2F Fundraising Consultant


Coffee and networking


How Médecins Sans Frontières is transforming private site fundraising

Hear from Zoe and James how Médecins Sans Frontières have dramatically increased supporter sign-up rates in the last three years. 

Through their innovative approach of using an interactive tent at music festivals such as British Summer Time, Bestival and Latitute, identical to that used on the field in warzones, along with field equipment and vehicles and real-life MSF doctors on site, they have succeeded in turning face to face fundraising on its head to achieve their best ever face to face results in 2017, thanks to invaluable support given by experts in the live music community.

Zoe Allen, Field Project Coordinator, Médecins Sans Frontières

James Kliffen, Head of Fundraising, Médecins Sans Frontières


I believe I comply (I believe I can touch the sky)

A panel of charity compliance experts talk candidly about their experiences on  one of four areas of compliance:

-Policies and processes

-Evaluation and monitoring

-Relationship with partners

-How the charity’s culture and values are embedded in the F2F programme

They share their success stories, what challenges they have encountered and how they have overcome these, along with what they have learnt in the process.  A session you just cannot afford to miss!

Jo Ann Alves, Senior Training and Quality Control Officer, Great Ormond Street Hospital Children’s Charity 

Tracey Lumsden, Head of Fundraising Compliance, Cancer Research UK (Policies & Processes)

Leila McCallum, Training and Compliance Officer, Battersea Dogs and Cats Home

Molly Regan, Fundraising Officer, WWF-UK (Evaluation & Monitoring)


Lunch and networking


Improving the public perception of face to face: an audience discussion

Sam and his panel of experts look at the current public perception of Face to Face in the light of his research for the Commission on the Donor Experience , what he has discovered and how this can potentially influence how we proceed as a sector.  This will be an interactive session with the audience, so come ready to air your views on the subject!

Sam Butler, Director of Fundraising, Tibet Relief Fund

James Kliffen, Head of Fundraising, Médecins Sans Frontières

Andrej Naricyn MInst (Dip), F2F Fundraising Consultant.

Paula Radley, National Face to Face Operations Manager, Greenpeace


What should we measure and manage to stop attrition?

Why no one solved the F2F (or any channel!) attrition problem? Because the wrong things are being measured and managed. Charities that have uncovered and acted on the right things are able to:

- Accurately measure loyalty, at point of sign up

- Discover why someone became a supporter (clue, it’s not as simple as “…because we  asked”)

- Accurately measure and manage supporter experience

Modeling this and other data gives them an accurate prediction, at point of sign up, on who is staying and who is going. And the insight they have makes it possible to truly customise supporter treatment in the critical early days/weeks.

Detailed case histories from experts at Amnesty, RNIB and DonorVoice will show you a different way to view your fundraising; a world where quality and quantity are possible (instead of mutually exclusive) along with practical tips like:

- KPIs every charity and agency needs but don’t currently have

- How to immediately change fundraiser training to increase quality

Lara Noormahomed, Acquisition Manager, RNIB

Ilja de Coster, Fundraising Data Strategist, Amnesty International


Small, but scientific, changes that make a BIG difference: the science of face to face fundraising

You’ll often hear people saying fundraising isn’t rocket science. And they’re right; we hardly ever design rockets. But there is a science of human behaviour. And it’s continually showing us that our ‘best’ practice is the worst approach. Which goes along way to explaining the attrition problem!

This session will showcase the work of DonorVoice’s Dr. Koutmeridou, a PhD in behavioural science and a masters in neuroscience. It will be full of easy to apply, practical tips that you can (and should!) start using tomorrow. Among other things you’ll learn:

-What changes were made to script that led to a 15% increase in conversion

-What changes were made to the script that led to an increase of £10 in average value?

-What changes were made to the form that led to a 42% increase in total revenue

Charlie Hulme, Managing Director, Donor Voice (presenting Dr Kiki Koutmeridou’s research)


Collecting Consent Face-to-Face: 10 Essential Tips

It is vital for charities to persuade prospects to continue to communicate with them. This important session uses fastmap’s extensive expertise and research to help you understand what makes people consent – and why – when face-to-face fundraising. You will get essential advice to shape your consent strategy.

David Cole, Managing Director, Fastmap

Renee Karsdorf, Head of Analysis and Operations, Fastmap


Coffee and networking


Meet the fundraisers panel: audience discussion  

Hear from the face to face fundraiser themselves as they discuss their experiences on site, the highs and lows of their work and their views on the future of the sector.

This interactive audience discussion with fundraisers from in-house street, agency street, door to door and private site is one that you cannot afford to miss!

Enda Muldoon, Senior Team Leader, Concern Worldwide (Street)

Ciaran Milner, Co-Street General Manager, One Sixty Fundraising (Street)

Amelia Scott-Steele, Face to Face Fundraiser, Médecins Sans Frontières (private site)

Jess Slattery, Telephone Fundraising Manager, Guide Dogs

Kellie Stanton, Door to Door Fundraiser, HOME Fundraising


Closing remarks from the Chair

Amanda Bringans, Chair, Institute of Fundraising and Director of Fundraising, British Heart Foundation



Headline sponsor: Evergiving

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IoF Individual member or those working at an IoF Organisational member: £205

Never been an IoF memberAre you working for a charity/not-for-profit organisation? 

  • Book the conference AND get a year’s Individual membership benefits: £290

  • Or book the conference only at the not-for-profit rate: £295

Corporate/commercial conference rate: £425

Small charity rate (under £500,000 annual turnover) - £75. To secure your small charity rate please email events@institute-of-fundraising.org.uk with your charity number

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Further details and contact information

Events Team
Email: events@institute-of-fundraising.org.uk
Telephone: 02078401040

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