Fundraising in the Health Sector 2020
Date: Monday 19th Oct 2020
Public support for health sector charities has never been higher. Now hospitals, hospices and specialized charities of all sizes must turn this into long-term income by diversifying their fundraising, improving stewardship and creating new partnerships. This conference will gather CEOs, Charity Directors and Directors of Fundraising to discuss how you can continue to grow income in the short and long-term.
10.00 Opening Panel: The impact of CV-19 and the next steps for reaching new donors
- How has your fundraising income changed from beginning of lockdown until now?
- Can you give an overview of your results and key learnings from your COVID appeals?
- Did lockdown drive you to diversify?
- Prior to lockdown engaging clinicians was key to recruiting new donors, what part does it play now?
- What is your plan to recruit new donors in 2021?
11:00 Networking break
12:00 Panel: How to implement fantastic stewardship that will keep the new donors from lockdown
- What is your plan to keep new donors engaged in the short and long term?
- Has your boards’ attitude to investing in stewardship changed? How can you win their buy-in for investment into stewardship?
- Tips for low-cost personalisation
- What role will clinicians play in your donor journeys?
Katie Mitchell, Head of Fundraising, John Taylor Hospice Charity
Matt Smith, Supporter Engagement & Legacy Manager, London's Air Ambulance Charity
13:00 Networking lunch
14:00 Panel: Funding future partnerships to better serve your community
- How has CV-19 impacted partnerships designed to tackle health inequity?
- What steps have you taken to factor this into your fundraising strategy?
- How can charities maintain separate brands whilst presenting a unified front?
- How can you use a partnership to enhance your community fundraising?
- Can you give an example of when partners have had unrealistic expectations of the fundraising team and how did you manage them?
Sarah Naismith, Director of Charities, Manchester University NHS Foundation Trust Charity
Sofia Zeenat Sheikh, Charity Director, West Hertfordshire Hospitals NHS Trust
15:00 Networking break
16:00 Closing Keynote Panel: How will in fundraising in the health sector change in 2021?
A panel of CEOs and Directors of Fundraising will give their predictions on how fundraising in the health sector will change. Polls will allow the audience to vote on if they agree or disagree. This is a great opportunity to identify future trends in the sector and benchmark your work against your peers.
Louise McCathie, Director of Fundraising, Birmingham Children's Hospital
Amerjit Chohan, Chief Executive, St Georges Hospital Charity
Gill Raikes, Chief Executive, Royal Brompton and Harefield Hospitals Charity
17:00 End of conference
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