Community Fundraising (Management Level) (13 & 14-Oct-20)

Community Fundraising (Management Level)  (13 & 14-Oct-20)

Date: Tuesday 13th to Wednesday 14th Oct 2020

09:45 Registration and coffee
10:00 Course start
16:30 Course finish

Town/City: Westminster

Location: London

Venue: IoF Office

Directions / Address

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Managing community fundraising is a multi-faceted role requiring confident leadership and a strategic approach. This course will help you to develop an effective community fundraising programme and embed this area of fundraising into your organisation. It will also assist you to manage and develop this income stream by providing you with tips and techniques to help you in your role on a day-to-day basis.

Who should attend:

This course is for people who have been working in a community fundraising capacity for two years plus. It includes content related to strategic direction, people management, etc. and therefore learners should either be managing a CFR programme and fundraisers involved in community fundraising or looking to take on a team management/strategic role in the near future.  

We run a Community Fundraising Practitioner Level course aimed at people actively involved in delivering community fundraising activities. The Practitioner Level course is also more suited to community fundraising managers with a “patch” to manage.  

Benefits you and your organisation

Your organisation will benefit from having a well-planned and managed community fundraising programme which can be critical to your organisation's fundraising success and plays a significant role in how your cause and organisation is perceived. This course will help you focus your strategic thinking and planning to benefit your community fundraising programme, and assist you to guide and manage your staff team and volunteers effectively and confidently.

By the end of this course you will be able to:

  • Plan and embed a successful community fundraising programme designed for your organisation
  • Understand the role community fundraising can play in supporter/donor acquisition in the new era of Fundraising Regulation, Data Protection and GDPR.
  • Use your programme to review, measure and analyse your success in terms of return on investment (ROI) as well as identify the value of Community Fundraising to the organisation as a whole as well as from a non-financial perspective.
  • Plan, budget and effectively manage your finances and set objectives and KPIs for staff, volunteers and fundraising groups.
  • Consider the activities offered under community fundraising and be in a position to innovate to attract new audiences as well as repeat participators.
  • Understand the role of community fundraising within the overall fundraising portfolio recognising the benefits and the importance of staff, volunteers and volunteer roles
  • Identify and understand how to overcome common problems in community fundraising generally as well as with staff and volunteers
  • Understand the motivations of different volunteer groups and how to adjust your management style to ensure successful working relationships are created and maintained


What’s covered on this course:

  • Developing community fundraising and it’s place in the overall fundraising strategy
  • Defining community fundraising for your organisation
  • Benefits to an organisation of having community fundraising
  • Differences and similarities with community fundraising for a local/regional community organisation and a national/international organisation
  • The importance of volunteers to community fundraising and potential roles
  • Target setting, budgeting and return on investment (ROI)
  • Portfolio analysis and planning
  • Key stages of event management
  • Innovation and developing new products
  • Motivating community fundraisers – staff and volunteers
  • Managing staff, volunteers and fundraising groups


About Your Trainer:

Gill Jolly FInstF(Dip) has over 25 years experience in the charity sector working as a fundraiser, manager, director and trainer of fundraisers and support teams with a wide variety of sizes and types of organisation. She now runs her own consultancy and works with not-for-profit organisations across the UK and Europe providing a wide range of bespoke fundraising and management consultancy services. Gill has worked with the IoF since 2000 delivering fundraising’s professional qualifications and leading courses on strategy, management and implementation.


£345 IoF Individual members

£405 Non-Individual members

If you require an invoice please ensure you book your place a minimum of two weeks before the start date of your course.

IoF Academy One and Two Day Open Course Booking Terms and Conditions

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Further details and contact information

IoF Academy team
Telephone: 0207 840 1020

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