Corporate Fundraising (Management Level) (15 & 16-Oct-19)
Date: Tuesday 15th to Wednesday 16th Oct 2019
Time: Day 1
08:45 Registration and coffee
09:00 Course start
17:00 Course finish
08:45 Registration and coffee
09:00 Course start
16:30 Course finish
Venue: Institute of Fundraising - London
This two day course gives participants the understanding, knowledge and tools to create an effective strategy for corporate fundraising (CFR) and to develop and manage complex corporate partnerships.
Who should attend:
This course is designed for participants with a minimum of 2 years fundraising experience. To gain maximum benefit from this course you should have a minimum of one year of practical corporate fundraising experience.
Benefits to you and your organisation:
Attending this course will help ensure your corporate fundraising operation is well planned, managed and operated effectively and most importantly of all, is maximising corporate income for your charity.
By the end of the course you will be able to:
- Describe the corporate sector and the strategic issues relating to the corporate sector which impact upon corporate/charity partnerships
- Describe the full range of fundraising mechanisms appropriate to corporate fundraising
- State the techniques required to maximize income from the full range of CFR mechanisms
- Create innovate win- win partnerships
- Explain the strategic issues in relation to corporate fundraising research
- Create a corporate fundraising strategy for a charity
- Identify the role CFR plays in a charity’s overall business plan
- Describe the range of options for structuring a corporate fundraising department and the skills required to carry out CFR
- Describe the proposal and pitching processes involved in winning many CFR partnership and the skills required to make them successful
- Develop an account management strategy
- State the legal and tax issues relevant to corporate fundraising
- Explain some of the ethical issues in relation to corporate fundraising
What’s covered on this course:
- Charities and the corporate sector – data and latest trends
- Managing corporate fundraising mechanisms
- Product promotions
- Creating innovative partnerships
- Corporate fundraising strategy
- Corporate fundraising department structures, CFR skills and the role of CFR in a charity
- The application and pitching processes
- Account management strategy
- Legal and tax issues
- Ethical issues
There will also be a short piece of homework to be completed on the evening of Day 1
About Your Trainer:
About your tutor:
Julia Worthington BA Hons, MinstF(Dip), MILM
Julia has been a fundraiser for over twenty-five years, working as a volunteer and professional fundraiser, for national, regional and international charities. Her experience spans community, corporate, major donor, individuals’ capital appeals and she loves putting together a fundraising strategy! For the last six years she has been a consultant, trainer, coach and mentor, running her own consultancy, Amber Consulting.
Her portfolio includes providing consultancy for Lloyds Bank Foundation Enhance programme, as their fundraising specialist in the North West, supporting small charities; working as a trainer for the Institute of Fundraising on the hugely successful ‘Giving to Heritage’ programme, as well as their standard training programme. Speaking at conferences for IOF North West, IOF Yorkshire and at IOF Convention, IDPE and the Hospices Conference.
Coaching is her true vocation and over the last three years she has specialised in coaching those involved in fundraising or development, to achieve their professional and/or personal goals. Julia achieved her ILM Level 7 qualification in Executive Coaching and Mentoring in 2018, her own personal and professional goal!
£330 IoF Individual members
£390 IoF Non-Individual Members
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Further details and contact information
Telephone: 0207 840 1020