*LIVE VIRTUAL COURSE* How to Win Supporters and Funds Online (10-Nov-20)

*LIVE VIRTUAL COURSE* How to Win Supporters and Funds Online (10-Nov-20)

Date: Tuesday 10th Nov 2020

09:15 Login and test equipment
09:30 Course start
16:30 Course finish


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Focusing on the fundraising rather than the technology, this course will give you a thorough understanding of how you can use popular websites and tools to support and extend your donor base and increase the money you raise.

This course will show you how charities and voluntary organisations are successfully taking advantage of online channels. Focusing on the fundraising rather than the technology, it will give you a thorough understanding of how you can use popular websites and tools to support and extend your donor base and increase the money you raise. The emphasis is on practical advice and giving you ideas that will be relevant to your organisation which you can implement quickly and usually at very low or no cost.

Online fundraising has moved on from just running a good website and emailing your supporters. Your supporters, members, alumni and donors are now spending their time at other popular sites like Facebook, Twitter and YouTube – they are getting used to publishing their own content online - including photos, videos and blog posts – so you need to follow your donors.

Excellent course, which, despite my apprehension, was really interesting, lively and useful. I have taken lots away and will hope to implement some in my organisation." Felicity Honnor, Fundraising Manager - Individual Giving at Macular Society

For a small charity wanting to improve our existing website and social media this course was really useful. Clarifying what we should focus our resources on, where to access additional tools and guidance, practical ideas we can put into practise straight away! Kate Jarvis - Fundraising Officer at YMCA Cornwall

Who should attend:

This course is for all fundraisers who want to gain an understanding of this important and emerging area of fundraising.

Benefits to you and your organisation

This course will give you the confidence and knowledge to use social media effectively as part of your own, and/or your team's fundraising activities. Your organisation will benefit from the effective use of social media which should increase supporter engagement and, ultimately increase funds.

By the end of this course you will be able to:

  • Develop a social media strategy that works for you and your organisation
  • Use the hands-on skills needed to develop an income generating social media strategy
  • Understand the UK social media landscape including Facebook, Twitter, LinkedIn, YouTube, blogs, forums, podcasts and other social networks and which are the most important and effective Use key tools to identify and target your potential supporters
  • Recruit and retain supporters and donors through understanding the process of finding a new audience and converting them into active donors, supporters and volunteers
  • Convert one off donations into regular gifts
  • Use the experience of charities large and small on staffing social media, using it in fundraising, marketing, and communications
  • Measure success and effectiveness on social media platforms

The course will also help you think about some of the changes and opportunities that are coming, such as mobile, social commerce, transparency, curation, location, and instant search.

Course Fees: 

£190 IoF Individual members 

£245 Non-Individual members

If you require an invoice please ensure you book your place a minimum of two weeks before the start date of your course.

IoF Academy One and Two Day Open Course Booking Terms and Conditions.

About Your Trainer:

Howard Lake is a digital fundraising entrepreneur. After fundraising at Oxfam, Afghanaid and Amnesty International UK he set up UK Fundraising in 1994, the world's first web resource for professional fundraisers. He has run it ever since turning it into a respected source of fundraising information and community. He wrote the world's first book on internet fundraising in 1996 and has trained thousands of fundraisers in many aspects of digital fundraising since then in the UK and overseas.

The techy bit

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test


Privacy Notice

The Institute of Fundraising (IoF) of Charter House, 13-15 Carteret Street, London SW1H 9DJ is the Controller.

We are working with Zoom (processor) to enable us to deliver webinars and online learning. To access the course, you will need to register with Zoom, giving your name and email address. This personal data will be collected by Zoom and stored under the US Privacy Shield outside of the EEA.

Where Zoom detects that your IP address is coming from the UK or EU, you will be presented with a one-time privacy policy update for consent.

You will also be able to manage cookies preferences.

For more information on how Zoom use and protect your data see:



The Institute of Fundraising will use the information you provide to monitor delegate attendance and may contact you by email for feedback about the webinar/online learning.

When you sign up to an IoF one or two-day short course, we use the information you provide in the following ways:

  • To administrate attendance to the course
  • To gain follow-up feedback from you about the course you have attended – this will be sent by email after the course has taken place
  • For analysis and research to help us improve our services and, event management and to report on IoF short courses
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  • To keep a record of the courses you have attended with the IoF
  • To process your payment


We will provide trainers with your name, organisation and job title to enable them to tailor the course and manage attendance.

Relying on legitimate interests, we will keep your membership number (if applicable), first name, last name, job title, organisation and contact email address and details of the course title(s) and date(s) you attended for six years after your last interaction with the IoF. This is so that we can provide you with confirmation of the courses you have undertaken and to help us:

  • Review the popularity of our courses
  • Improve our services
  • For budgeting and financial review.

To view our full privacy policy visit: https://www.institute-of-fundraising.org.uk/privacy-policy/


Further details and contact information

Email: academy@institute-of-fundraising.org.uk
Telephone: 0207 840 1020

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