Maximising Your Capital Campaigns (Management Level) (15 & 16-Apr-19)
Date: Monday 15th to Tuesday 16th Apr 2019
09:45 Registration and coffee
10:00 Course start
16:30 Course finish
10:00 Course start
16:30 Course finish
Venue: IoF Office
Capital Campaigns are one of the most effective ways to raise large amounts of funds over a specific period of time. But, a capital campaign is often a large scale undertaking which requires a number of staff, board members and volunteers working together to deliver a complex project successfully.
This practical two-day course ensures that you will have the knowledge and tools required to plan, manage and close a successful capital campaign; avoiding the common pitfalls and helping you to meet your goals.
Who should attend?
- Fundraisers that are considering a capital campaign and want to know what they have to do to prepare the organisation to run a successful capital campaign
- Campaign chairs and members of capital campaign boards
- Self-employed consultants to charities that provide capital campaign direction
What you will learn?
You will learn the crucial three key elements of a successful capital campaign which include:
Planning a Capital Campaign
- Establishing if you are ready to run a successful capital campaign
- Assessing the risks and opportunities by conducting research and a feasibility study
- Developing your capital campaign strategy and brand
- Establishing the timetable and phasing of the campaign
- Selecting and recruitment of staff, volunteers and leaders
- Identifying the roles and responsibilities of a campaign board
Managing the Campaign
- Identifying the six phases of the capital campaign structure – from Private to Public appeal
- Managing your campaign board expectations
- Applying appropriate solicitation tactics
- Learning how to keep you, your team and the campaign on track
- Sticking to your budgets and keeping costs down
- Implementing the communication and marketing plan
Closing the Campaign
- Converting pledges to donations
- Developing donor stewardship and post campaign relationships
- Evaluating your campaigns performance
- Planning and preparing for what is next
- Recording and reviewing lessons learnt
About Your Trainer:
Gill Jolly FInstF(Dip) has over 25 years experience in the charity sector working as a fundraiser, manager, director and trainer of fundraisers and support teams with a wide variety of sizes and types of organisation. She now runs her own consultancy and works with not-for-profit organisations across the UK and Europe providing a wide range of bespoke fundraising and management consultancy services. Gill has worked with the IoF since 2000 delivering fundraising’s professional qualifications and leading courses on strategy, management and implementation.
£330 IoF Individual members
£390 non-Individual members
If you require an invoice please ensure you book your place a minimum of two weeks before the start date of your course.
IoF Academy One and Two Day Open Course Booking Terms and Conditions.
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Further details and contact information
Telephone: 0207 840 1020