Maximising Your Capital Campaigns (Management Level) (23 & 24-Sept-19)

Maximising Your Capital Campaigns (Management Level) (23 & 24-Sept-19)

Date: Monday 23rd to Tuesday 24th Sep 2019

Time: Day 1
09:45 Registration and coffee
10:00 Course start
16:30 Course finish

Day 2
10:00 Course start
16:30 Course finish

Town/City: Westminster

Location: London

Venue: IoF Office

Directions / Address

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Capital Campaigns are one of the most effective ways to raise large amounts of funds over a specific period of time. But, a capital campaign is often a large scale undertaking which requires a number of staff, board members and volunteers working together to deliver a complex project successfully.

This practical two-day course ensures that you will have the knowledge and tools required to plan, manage and close a successful capital campaign; avoiding the common pitfalls and helping you to meet your goals.

Who should attend?

  • Fundraisers that are considering a capital campaign and want to know what they have to do to prepare the organisation to run a successful capital campaign
  • Campaign chairs and members of capital campaign boards
  • Self-employed consultants to charities that provide capital campaign direction


What you will learn?

You will learn the crucial three key elements of a successful capital campaign which include:

Planning a Capital Campaign

  • Establishing if you are ready to run a successful capital campaign
  • Assessing the risks and opportunities by conducting research and a feasibility study
  • Developing your capital campaign strategy and brand
  • Establishing the timetable and phasing of the campaign
  • Selecting and recruitment of staff, volunteers and leaders
  • Identifying the roles and responsibilities of a campaign board


Managing the Campaign

  • Identifying the six phases of the capital campaign structure – from Private to Public appeal
  • Managing your campaign board expectations
  • Applying appropriate solicitation tactics
  • Learning how to keep you, your team and the campaign on track
  • Sticking to your budgets and keeping costs down
  • Implementing the communication and marketing plan


Closing the Campaign

  • Converting pledges to donations
  • Developing donor stewardship and post campaign relationships
  • Evaluating your campaigns performance
  • Planning and preparing for what is next
  • Recording and reviewing lessons learnt


About Your Trainer:

Gill Jolly FInstF(Dip) has over 25 years experience in the charity sector working as a fundraiser, manager, director and trainer of fundraisers and support teams with a wide variety of sizes and types of organisation. She now runs her own consultancy and works with not-for-profit organisations across the UK and Europe providing a wide range of bespoke fundraising and management consultancy services. Gill has worked with the IoF since 2000 delivering fundraising’s professional qualifications and leading courses on strategy, management and implementation.

Course Fees:

£330 IoF Individual members

£390 non-Individual members


If you require an invoice please ensure you book your place a minimum of 2 weeks before the start date of your course.

IoF Academy One and Two Day Open Course Booking Terms and Conditions.

Further details and contact information

Academy Team
Telephone: 0207 840 1020

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