Designing and Running a Successful Fundraising Event (Practitioner Level) (26 & 27 May 2020)

Designing and Running a Successful Fundraising Event (Practitioner Level)  (26 & 27 May 2020)

Date: Tuesday 26th May 2020

Time: Day 1:
09:45 Registration and coffee
10:00 Course start
16:30 Course finish

Day 2:
09:45 Registration and coffee
10:00 Course start
16:30 Course finish

Town/City: Westminster

Location: London

Venue: IoF Office

Directions / Address

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This indispensable two day course will provide you with the logistical know-how to ensure that your next events run as smoothly as possible, giving you a thorough understanding of what is needed to design and deliver your best fundraising event to date.

Whether you want to raise awareness for your cause, meet new prospects, cultivate relationships with donors, thank loyal supporters or simply raise money for your cause, you need to understand the principles and practices of planning, managing and staging successful and memorable events.

During this course you will cover the key principles of SMART objectives, market evaluation, risk assessment, budgeting, project management, event logistics, delegation and prioritisation, contingency planning, team management, negotiation, and project evaluation. The tutor’s experience in spotting areas for unexpected risks, financial losses and unrealistic costing or pricing, are an invaluable part of the training.

Who should attend?

This course is aimed at individuals who have been working in an Events Fundraising Assistant or Officer capacity for up to one year as well as individuals that want to move into or across from another fundraising discipline. This course is designed for fundraisers looking to develop into any of the following roles: Events Executive and Events Manager.

By the end of the session you will be able to:

  • Develop and use your own successful event project plan
  • Demonstrate how you will deliver against your project plan
  • Construct a business case for your event using appropriate data to support your case
  • Understand and be able to differentiate between events fundraising and other fundraising techniques
  • Understand the importance of team dynamics and apply team management techniques to help motivate individuals and encourage constructive feedback
  • Evaluate and review your event effectively by looking at event components, results and stakeholder feedback (for example: suppliers, volunteers, sponsors) and identify improvement ideas for your next event



“This was a great course that teaches techniques about everything involved in event fundraising from the brainstorming stage through to delivering an event and evaluating it afterwards.” Dave Nicklin, Fundraising Co-ordinator, LOROS


This course includes four main units, covering:

  • Strategy and planning: including developing a framework for an events plan, assessing      opportunities and competitor analysis, projecting and forecasting, building a case for investment, budgeting and account handling.
  • Marketing and Advertising: focusing on strategic communications planning, marketing      channels, managing external relationships and press teams, presentation skills.
  • Managing your Team: such as motivation, team leadership, setting objectives, developing protocols, adjusting management styles to suit individuals, giving constructive feedback.
  • Evaluation: looking at evaluation of event components, monitoring results, meeting stakeholders, forexample: suppliers, volunteers, sponsors and giving feedback to implement learning.



“This course has given me a complete 'event skills tool box' enabling me to plan and run a successful fundraising event.”Sophie Lipton, Special Events Coordinator, Alzheimer's Society


About your Tutor:

Kim van Niekerk: Kim inspires and develops people who raise income for charities into great fundraisers. Recognised as one of the leading educators in fundraising and a respected coach, trainer and speaker, Kim has spent 11 years working across the social enterprise, charity and corporate sectors.

Kim is currently a lecturer for the Institute of Fundraising’s Diploma, a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce and an Associate for Open Innovation experts, 100% Open. She is also completing the International Advanced Diploma in Fundraising Leadership.

Before becoming a coach, Kim was a founding Director of the FSI, a Foundation building the capacity of small charities by delivering free expert fundraising and communications training. In its start up three years Kim worked with over 400 non-profit organisations across the UK. Prior to The FSI, Kim was fundraising with the UK’s largest businesses, high net worth individuals and Foundations as a Campaign Manager for the NSPCC’s FULL STOP Campaign. In three years Kim was promoted twice to co-ordinate lead gifts and major events in the UK and Russia and raise over £16 million for the protection of children.

Kim has trained, mentored and coached over 800 fundraisers from every shape, size and sector of the non-profit world.


£345 IoF individual members

£405 non-IoF individual members

If you require an invoice please ensure you book your place a minimum of two weeks before the start date of your course.

IoF Academy One and Two Day Open Course Booking Terms and Conditions.


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IoF Academy
Telephone: 020 7840 1020

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