Individual Giving conference 2018

Individual Giving conference 2018

Date: Monday 26th Nov 2018

Town/City: London , United Kingdom

Location: London , United Kingdom

Venue: Holiday Inn - Bloomsbury

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Join us for the 2018 Individual Giving conference, embracing innovation, supporter experience, GDPR and winning back public trust.

Engagement is the new buzzword in the charity sector. More and more, your focus is on your loyal supporters and how you can make them feel connected and valuable to your cause.

Indeed, the charities showing their donors the impact of their support are often seeing strong results in individual giving.

Many of you who used GDPR as an opportunity to improve the quality of supporter data subsequently better engaged your donors.

We know donors who understand their significance to a cause are more likely to remain loyal - some large charities were successfully able to retain the vast majority of their regular supporters in the wake of the safeguarding issues earlier this year. 

And, when donors are invested in your cause and see the impact their support has on your beneficiaries, they will return again and again – something the Commission on the Donor Experience and the Donor Experience projects have shown us.

This year’s Individual Giving conference will showcase examples of leading practitioners and charities that demonstrate a focus on exactly that: the importance of supporter engagement.

Join us for a packed day of presentations and discussion on the latest sector developments and trends emerging across the sector.

You will leave the conference informed, inspired and ready to not only deal with the challenges, but also embrace the opportunities that individual giving offers your own charity.



Opening remarks from the Chair

Roger Lawson, Roger Lawson Consulting 


 Embracing Innovation: the future of the charity sector

Johnty Gray, Director of Mass Engagement, WaterAid


Be Proud. Be Sexy. Be Safe: an engagement-led approach/the power of Facebook 

This campaign smashed all targets by fusing the power of Facebook and telefundraising. The results transformed Terrence Higgins Trust’s (THT) monthly giving recruitment approach and how we integrate social media with fundraising through an engagement-led approach.

It proved that with inspiring content and effective targeting we can grow a passionate community. And once we have an engaged community, we get better results. We re-targeted engaged individuals with a tote bag offer, motivating them to wear their support. Listen then called responders to arrange delivery and invite them to extend their support with a monthly donation.

The campaign delivered 84% more monthly donors than target. The cost per donor was 44% lower than budgeted.

As a result of this success, THT built on this engagement-led approach to monthly giving recruitment in 2018 and 2019.

Ilona Reynolds, Direct Marketing Specialist, ActionAid (formerly Direct Marketing and Legacy specialist, Terrence Higgins Trust)

Mark Brabon, Direct Marketing Manager, Terrence Higgins Trust


Coffee and networking


GDPR: what now?

Freedom from Torture’s GDPR campaign DON’T DISAPPEAR was bold, fearless and provocative. Rooted in insight from focus groups, its results were outstanding.

But what about the charity’s ‘GDPR journey’ post May 25th

In this session, Charlotte will take you through progress made since D-day and the charity’s compliance plans for the rest of the year. Full of useful takeaways and tips on “GDPR – post May 25ththat you can apply to your own charity. 

Charlotte Hodson, Senior Direct Marketing Executive, Freedom from Torture

Sam Hughes, Senior Planner, ON Agency


Competing with the big fish

In 2017, for the first time, ShelterBox, a relative newcomer to direct marketing, attempted a ‘traditional’ integrated Christmas campaign, in the style of more established charities such as British Red Cross. This involved painstaking content gathering from the field, proposition work, and a fundraising strategy, working across a range of media including direct mail, digital and press.

This campaign is a great example for charities to follow, showing them that they can compete at Christmas alongside larger charities, if the research, messaging and targeting are right.

Kirsty Alexander, Individual Giving & Marketing Officer, ShelterBox

Robyn Cummins, Director of Fundraising and Communications, ShelterBox

Christopher Nield, Executive Creative Director, ON Agency


Mid-value giving  

Mid-value giving is the ugly duckling of charity fundraising. Charities have always focused on its neighbours: individual giving and major donors, but all too often mid-level giving is neglected and overlooked.

Recently, though, mid-value giving has grown in prominence, partly because recruiting new supporters and high-value donors is becoming increasingly more difficult in the current financial and regulatory climate.

In this session, Mark will look at how we should be changing our approach to fundraising to better cater to this vital donor group.  Learn how your charity can work in a smarter way with your existing low value regular givers to convert them in to mid-value supporters. 

Mark Phillips, Founder and Managing Director, Bluefrog


Lunch break


Lessons in supporter experience from the corporate sector

Save the Children and British Red Cross will share what they have learned from speaking with experts in the corporate sector leading the way in customer experience and what crucial learnings they've applied in their Supporter Experience teams.

Charlotte Forrest, Head of Supporter Experience, Save the Children

Lesley Pinder, Head of Supporter Experience, British Red Cross


Being Relevant in a Multi-Cultural Society

We live in a multi-cultural, multi-ethnic and multi-faith society, yet fundraising for too long has focussed on one demographic of supporter. At Barnardo’s we do not believe our fundraising should exclude anyone who wants to make a difference to the lives of children and young people, and therefore our fundraising should offer relevant engagement opportunities to a multitude of different people. In this session we will talk about how we are starting a journey to make our fundraising more inclusive.

Jennie York, Director of Fundraising, Barnardo's


Coffee break and networking


Winning back the public’s trust

Stories in the media have continued to shake the sector this year, causing a decline in public trust in the work of development charities and NGOs, according to two recent reports: Trust in Charities and the Overseas Development Sector by nfpSynergy and Trust in Charities by Populus.

In this unmissable discussion, our panel of experts will explore what trust really means for the sector, the impact it has on support and donations and how the sector should go about regaining the public’s trust?

CHAIR: Joe Saxton, Driver of ideas, nfpSynergy

Paul Amadi, Chief Supporter Officer, British Red Cross

Laurie Boult, Director of Fundraising, Age UK

Claire Rowcliffe, Director of Fundraising, The Royal British Legion

Ed Tait, Director of Fundraising, ActionAid

Richard Taylor, Executive Director of Fundraising, Marketing and Communications


Closing remarks from the Chair                                         

Roger Lawson, Roger Lawson Consulting 


Event close

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 Headline sponsor: Blackbaud with JustGiving

Blackbaud and JustGiving


Associate sponsors: Salesforce.orgCharity Checkout and On Agency logo 2018 vertical    Charity Checkout logo          ONAgency



IoF Individual member


IoF Organisational member 


Non-member place PLUS IoF Membership (1 year)

Book your conference place and join as a Member - explore the benefits of membership


Non-member place (Not-for-profit)




Small Charity (under £500,000 annual turnover)

(To secure your small charity rate please email with your charity number) 



Further details and contact information 

IoF Events Team

0207 840 1040



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