Individual Giving conference 2019

Individual Giving conference 2019

Date: Monday 9th Dec 2019

Time: 09:00-17:00

Town/City: London , United Kingdom

Location: London , United Kingdom

Venue: Holiday Inn - Bloomsbury

Directions / Address

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Join us at the 2019 Individual Giving Conference to learn how to hit your targets through audience insight, innovation and maximising ROI.

The nature of individual giving is rapidly changing. Social media has made it easier for charities to reach the right audience, with the right ask at the right time. But now competition is fiercer and charities must now look at how to reach new audiences and what must be done to keep the relationship fresh.

The Individual Giving Conference is designed to help charities of all sizes learn how harness audience insight and innovation to increase the income of their IG campaigns, whilst making sure they maximise the ROI of every channel they have.



Chair’s opening remarks

Shabby Amini, Interim Executive Director, Fundraising & Partnerships, Comic Relief



Keynote: Standing out from the crowd whilst keeping the bottom line in mind

Nicola Smedley, Director of Supporter Engagement, Individual Giving & Loyalty, Cancer Research UK

Kathryn Toner, Head of Individual Giving, Cancer Research UK


Case study: The power of door drops a cost effective way to reach new markets

Amanda Griffiths, Head of Communication Planning, Royal Mail MarketReach


Keynote panel: Assessing acquisition and retention methods to increase and sustain income

- Pinpointing areas of opportunity- where is the next big source of income for IG managers?

- Which channels provide the best ROI for acquisition?

- Which channels provide the best ROI for retention?

- How can smaller charities adapt their IG strategy to increase income with limited resources? 

- As retention and acquisition converge, how can charities make better use of internal capacity to hit their IG targets? 

Moderator: Nick Mason, CEO, UpliftingData

Matt Goody, Head of Individual Giving, Blue Cross for Pets

Jo Stone, Head of Public Fundraising, Battersea Dogs & Cats Home

Kathryn Holloway, Head of Individual Giving, Friend of the Earth

Amanda Griffiths, Head of Communication Planning, Royal Mail MarketReach


Coffee and networking



Case study: Revitalising our membership scheme through audience insight

Andrew Russell, Head of Individual Giving, Diabetes UK        


Case study: Integrating audience insight into the heart of your IG campaigns 

Laura Pyman, Individual Giving Manager, Alzheimer’s Society 


Panel: Strategies for improving audience insight to successfully execute IG campaigns

- Reviewing strategies for understanding your donor voice - what works and when?

- Understanding the Millennial and Gen Z mindset - how can charities better understand these audiences?

- In a post GDPR world, how can fundraisers reach new markets?

- The role of audience insight in tailoring messaging and keeping the relationship fresh

Fatima Talidi-Marrero, Head of Individual Giving, Parkinson's UK

Claire Linacre, Individual Giving Manager, The Albert Kennedy Trust

Matt Smithers, Head of Marketing & Fundraising, Born Free Foundation

Andrew Russell, Head of Individual Giving, Diabetes UK        

Laura Pyman, Individual Giving Manager, Alzheimer’s Society 


  Lunch and networking



New for 2019! Facilitated by an industry expert, delegates will be invited to share their solutions to challenges common to IG managers. Don’t miss your chance to help your peers successfully make it over the same hurdles.


Coffee and networking





Product case study: Creating a subscription box to grow our number of loyal donors

Ed Veasey, Senior Direct Marketing Officer, Mind


Small charity case study: Reaching new audiences through the Treat Your Team service

Amanjit Dhillon, Partnerships Manager,


Case study: How we adopted a holistic IG strategy to grow and maintain our donor base 

Lee Derrick, Head of Direct and Digital Marketing, Cat's Protection


Case study: Breaking into the cashless society through the introduction of NFC tags  

Imogen Stead, Senior Marketing Manager, Macmillan Cancer Support


Closing panel: The role of innovation in staying afloat in a changing IG landscape

As income for donor support increases how can charities stay ahead of the curve when considering new IG products?

How can IG managers collaborate better with risk averse colleagues to make new ideas a reality?

What are the next steps to integrating contactless technology into IG campaigns?

How can charities restructure IG teams to facilitate innovation?

Lucy Howard-Taylor, Head of Individual Giving, Donmar Warehouse  

Lee Derrick, Head of Direct and Digital Marketing, Cat's Protection

Johnty Gray, Director of Mass Engagement, WaterAid

Imogen Stead, Senior Marketing Manager, Macmillan Cancer Support

Amanjit Dhillon, Partnerships Manager,

Ed Veasey, Senior Direct Marketing Officer, Mind


Chair’s closing remarks


Event close


Twitter logo small #IoFIndividualGiving  @IoFtweets


Headline Sponsor: Charity Checkout 

Charity Checkout logo


Associate sponsors: Rapidata



IoF Individual member


IoF Organisational member 


New member offer: conference plus one year of individual membership 

Book your conference place and join as a Member - explore the benefits of membership


Non-member place (Not-for-profit)




Small Charity (under £500,000 annual turnover)

(To secure your small charity rate please email with your charity number) 



Further details and contact information 

IoF Events Team

0207 840 1040



Further details and contact information

Events Team
Telephone: 02078401040

Book now

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