Introduction to Fundraising Online

Introduction to Fundraising Online

Are you new to the sector or thinking of changing careers into the sector and looking to improve and develop your understanding and knowledge of fundraising? The Introduction to Fundraising course is available as an online course and offers you a practical introduction to the profession covering basic principles and best practice. You will also learn how to ensure your fundraising activities are legal and ethical. As a result you should be able to better contribute to your organisation’s fundraising effectiveness and understand why your relationship(s) with your donors and supporters is critical to your success.

Who is this course for?

This 6-8 hours online course is for individuals who may have less than six months fundraising experience and want to improve their current understanding. It’s designed for individuals new to a paid-for role involving fundraising but equally relevant for volunteers and trustees who need to expand their knowledge of fundraising. It’s also suitable for people who are not yet working in the sector or considering a career change into fundraising.

What are the benefits to you and your organisation?

By attending this course you will gain increased confidence through your improved knowledge and understanding of fundraising. This will help you develop your fundraising practice. You will have a better understanding of the fundamentals of why and how donors and supporters give, and have insight into how you can measure the success of your activities. Crucially you will also find out more about the legal requirements and standards which apply to fundraising and the role and importance of the independent Fundraising Regulator and Code of Practice.

What will you learn?

  • Explain the role of fundraising in your organisation and the wider non-profit environment
  • Ensure your fundraising is legal and ethical
  • Analyse the impact of the wider environment on your fundraising practice
  • Understand the fundraising planning process and your role within it
  • Compare different sources of funding for your organisation.
  • Create appropriate supporter communications, designed to develop good relationships


Course fee

A fee of £75 per person is payable online by credit/debit card at the time of booking. Access to the content will be available for 12 months only starting from your booking date.

Special membership offer

Once you have completed all the units of the Introduction to Fundraising Online course, you are eligible to benefit from a special IoF Individual Member discounted joining rate of just £85 (a saving of £44) for the first year. If you have any queries please call our Membership team on 020 7840 1010 or email


Privacy Notice

The Institute of Fundraising (IoF) of Charter House, 13-15 Carteret Street, London SW1H 9DJ is the Controller.

When you sign up to an IoF online course, we use some of the information you provide to enable access to the learning platform which is run by Workcast. Where an online course is available to you for a restricted time, the information will be deleted from Workcast at the end of this period. Otherwise Workcast will hold your access information for as long as the online course is available or until you ask us to withdraw your access. 

We will use some of the information you provide in order to process your payment. In addition, the IoF will also maintain a record of your course registration for the following purposes:

1. In case of complaint or for dispute resolution

2. To help us review the popularity of our online courses and improve our services (this may include being sent an email with a link to a survey about the course)

3. For budgeting and financial review

In paying for online course access, you are agreeing to the Institute of Fundraising processing your information in the above ways.

To view our full privacy policy visit:

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