Keeping donors engaged through lockdown- on demand webinar
To survive lockdown charities must ensure supporters keep giving. This means understanding how your donors have been impacted and adapting your channels, storytelling and products to meet their new needs. In this webinar, you will get exclusive insight into how to achieve this from the most forward-thinking fundraisers. Don't miss this chance to get your most pressing questions answered on how to keep donors connected with your charity and launch new products in lockdown.
10.30 Keeping your donors engaged through lockdown
- How have your supporters reacted to lockdown and how have you adapted to suit their needs?
- What kind of insight can charities capture right now to inform their fundraising?
- With new digital products launching every day, what do charities need to consider before launching a new product?
- How can charities successfully launch these whilst working remotely?
- Alongside digital, what other channels are showing success during COVID-19?
- What must fundraisers incorporate into a 1-month, 3-month and 6-month plan to successfully navigate lockdown?
Nicola Smedley, Director of Supporter Engagement, Individual Giving & Loyalty, Cancer Research UK
Sarah Potter, Director of Effectiveness and Market Innovation, Save the Children UK
Victoria Hayden Ward, Head of Fundraising, British Youth Council
John Palmer, Interim Director of Policy and Communications, Independent Age
Moderator: Roger Lawson, Director, About Loyalty
IoF Individual member
IoF Organisational member
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In some instances we may need to collect special category information, for instance, to provide the appropriate access facilities and for dietary requirements. This information will be accessible under the ‘need to know’ principle and will not be retained post event. We will share anonymised information with venues and caterers in order to ensure the requirements are facilitated.
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