Leading Stewardship - A Masterclass with Kim van Niekerk (22 & 23-Jun-20)

Leading Stewardship - A Masterclass with Kim van Niekerk (22 & 23-Jun-20)

Date: Monday 22nd Jun 2020

Time: Day 1:
09.30 - Arrivals, registration and coffee
10.00 - Course start
16.30 - Finish

Day 2:
09.30 - Arrivals, registration and coffee
10.00 - Course start
16.30 - Finish

Town/City: Westminster

Location: London

Venue: IoF Office

Directions / Address

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Stewardship is one of the most difficult areas of fundraising to define and complex areas to deliver effectively and consistently across in an organisation. Creating a supporter experience that is seamless and memorable involves almost every area of your organisation and takes empathy and vision to deliver it well. This course has been created to help you reflect on what it will take to put the supporter experience at the heart of what you do as a charity and prepare you for the leadership role needed to implement it.

Who should attend this course?

This course has been designed specifically for people who are leading on the supporter experience or supporter stewardship across their team, department or organisation. It will cater for all fundraising specialisms and help delegates to co-ordinate with wider organisational teams for success. You do not need to be in a senior role, but you should be seen by your team to be leading or championing stewardship.

Benefits to your organisation:

Sector standards show that attracting new supporters to your work can be 10 times more expensive than keeping them, so not only does stewardship keep income higher it keeps the need for recruitment expenditure lower. The impact on your fundraising can be remarkable and yet with time and short term financial constraints we often de-prioritise standout experiences for our supporters. We worry about the cost, whether it is appropriate, find it hard to keep up with the many relationships we might manage and struggle to find the time to really think outside the box.

This course will take you through the financial argument for investing in stewardship, show you how it can be measured and help you to take a fresh look at the systems that may be helping or hindering you. It will also explore the importance of culture, how to influence behaviour and at the innovations happening across sectors.

Because advocacy and leadership is so crucial to shifting behaviours in an organisation, this course will also help you to explore your strengths and vulnerabilities to know how they play out in your leadership style and the impact they have on the stakeholders you need to engage. You will explore carefully selected leadership concepts from academics and practitioners alongside mindfulness exercises, practical action exercises and reflective journalling. This course is as much about you as it is about stewardship and the supporter because you are the catalyst for change.

By the end of the course you will be to:

  • Advocate for the significance of stewardship for your fundraising and for your organisation
  • Facilitate an internal conversation around what stewardship means for your organisation
  • Map the organisation’s stewardship blindspots with colleagues
  • Understand how the impact of stewardship can be measured and the financial implications of poor and great stewardship
  • Identify the changes inside your organisation that will most impact your stewardship and supporter journey
  • Reflect on your role as a leader championing stewardship and decide on your approach to affecting change.
  • Keep in touch with a great group of fundraisers across the sector who share your goals


About your Trainer:

Kim van Niekerk: 

Recognised as a leading educator in creating communication and fundraising mindsets and a respected coach, trainer and speaker, Kim has spent 14 years working across the social enterprise, charity and corporate sectors.

Kim is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce and an Associate for Open Innovation experts, 100% Open and Faculty Member of the European Investment Bank, Social Innovation Tournament Bootcamp at Catolica University in Lisbon. She is also a lecturer with the Institute of Fundraising in the UK and founder of The Mindful Fundraiser, inspiring fundraisers to use mindfulness techniques.

Kim has previously worked as a pitch coach on the UBS Future of Finance competition and the NESTA Innovation in Giving Fund and a funding coach for the UK Cabinet Office investment in Small Charities through the Institute of Fundraising.

Before freelancing, Kim was a founding Director of the FSI, a Foundation building the capacity of small charities by delivering free expert fundraising and communications training. In its start up three years Kim worked with over 400 non profit organisations across the UK.

Prior to The FSI, Kim was fundraising with the UK’s largest businesses, high net worth individuals and Foundations as a Campaign Manager for the NSPCC’s FULL STOP Campaign. In three years Kim was promoted twice to co-ordinate lead gifts and major events in the UK and Russia and raise over £16 million for the protection of children.

Kim has trained, mentored and coached over 1000 individuals from every shape and size organisation in communication and relationship techniques.


£445 IoF individual members

£510 non-individual members

If you require an invoice please ensure you book your place a minimum of two weeks before the start date of your course.

IoF Academy One and Two Day Open Course Booking Terms and Conditions apply.

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