*LIVE VIRTUAL COURSE* - Adapt your Legacy Fundraising Strategy - Fundraising During a Pandemic (4-Aug-20)
Date: Tuesday 4th Aug 2020
09:45 - Login and test equipment
10:00 - Course Start
16:30 - Course End
For many charities, legacy gifts are a vital part of their fundraising mix, with their importance set to grow even further in forthcoming years. However, in these challenging times, how should charities adapt their existing approaches? This course will consider how to redevelop a legacy fundraising strategy to take account of unforeseen events, alongside zeroing in on key strategic elements which are likely to be particularly important in forthcoming months and years.
Who should attend?
You’re likely to have some experience in legacy fundraising and probably already have a strategy in place. You want to consider how to redevelop your approach in the current circumstances.
Benefits for you and your organisation
As someone with experience in legacy fundraising, you’ll already know how important this income stream currently is for charities, and how important it’s likely to be in the future. This course will help you to feel confident that you’re adapting your legacy fundraising appropriately for current circumstances and, ultimately, help you to maintain and eventually grow your legacy income.
By the end of the course you will be able to:
- Adapt your strategy when unforeseen circumstances occur
- Focus on the most critical elements of your legacy fundraising strategy
- Influence internally to keep legacies on the agenda
£190 IoF Individual Members
£245 Non-Individual Members
If you require an invoice please ensure you book your place a minimum of two weeks before the start date of your course.
IoF Academy One and Two Day Open Course Booking Terms and Conditions.
Dr Claire Routley has worked in fundraising for since the early 2000s, specialising in legacy fundraising for more than a decade. In 2011, she completed a PhD looking at why people choose to leave legacies to charity. She has worked for Bible Society, Age UK, WRVS and a local hospice, and is a tutor for the Institute of Fundraising’s qualification courses. She is now a fundraising consultant, and a leading researcher in the field of legacy giving. She is also a member of fundraising think tank Rogare’s international advisory panel, and in 2017, was named AFP’s emerging scholar.
The techy bit
The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test
The Institute of Fundraising (IoF) of Charter House, 13-15 Carteret Street, London SW1H 9DJ is the Controller.
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