*LIVE VIRTUAL COURSE* Corporate Fundraising During a Pandemic - A Masterclass with Rob Woods (2-Oct-20)

*LIVE VIRTUAL COURSE* Corporate Fundraising During a Pandemic - A Masterclass with Rob Woods (2-Oct-20)

Date: Friday 2nd Oct 2020

Time: 09:15 – Login and test equipment

09:30 – Course start

16:15 – Course end


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Strategies to help you raise funds in the short, medium and long-term

Clearly there are major challenges for corporate fundraisers right now, as every company has been affected one way or another by the pandemic and measures taken to contain it.

However, some charities have been successful in securing substantial income during the pandemic. Building on what he has learned from successful corporate fundraisers over the last two decades, Rob has recently conducted interviews with experienced fundraisers from charities in a range of sectors about what is working, even now, to raise money from corporate partnerships during the pandemic. He outlines the ideas in his e-book Power Through The Pandemic.

In this practical masterclass, Rob explore the corporate strategies at a deeper level, and shows you how to apply them in your charity. This session includes:

· STRATEGIC PARTNERSHIPS - Why the pandemic has made the Charity of the Year approach even more risky; why strategic partnerships are best the answer for most charities; and how one small gender-equality charity used this strategy to outflank their competition, with a partnership worth £100,000.

· RELATIONSHIP BUILDING TECHNIQUES - How to deepen relationships with the right partners, including the favourite tactic of one children’s charity that has secured three six-figure gifts / partnerships since the pandemic started.

· INSPIRE – The technique that Rob showed the fundraiser at one small overseas charity that generated a partnership worth 40,000 Euros in April 2020.

· What to say to help more companies to want to give / make deeper partnerships

· FOCUS IS POWER - Why, now more than ever, it is essential to prioritise certain companies, and crucially, how to do this in your charity.

· HANDLING UNCERTAINTY - How to handle the inevitable challenge that your charities’ strategy is unclear and still changing.


"We had the chance to pitch to become the charity partner of a large shopping centre in Belfast City Centre. I used the techniques from Rob’s course and they worked beautifully. We won the pitch which has been worth £20,000." - Sorcha Chipperfield, Corporate Fundraiser, Cancer Fund for Children.


"Rob’s training made an amazing difference to me. I now raise at least twenty times more per quarter through corporate partnerships than I did before I did the training." - Stuart Brown, Senior Partnerships Manager, The Duke of Edinburgh’s Award


"I’ve found the training hugely helpful. As an example, I applied one of Rob’s pitching techniques and it completely wowed the panel, and has resulted in a partnership worth over £100,000." - Kieran Cornwall, Partnerships, Sponsorship and Events Leader, The Kings Fund


The techy bit

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test

About the trainer

Rob (@woods_rob) is an award-winning trainer, a podcaster and author. You can download for free his latest book, Power Through The Pandemic – seven strategies to help you raise money through major gifts, corporates and trusts.

He has been a tutor for the IoF Academy for over 12 years, and his other courses include Writing to Influence and the Major Donor Masterclass.

His other books include The Fundraiser Who Wanted More and Win that Pitch. His podcast, Fundraising Bright Spots podcast is available through I-tunes, Spotify and Stitcher.

Course Price 

IoF Individual Member £315

Non-individual Member £375

If you require an invoice please ensure you book your place a minimum of two weeks before the start date of your course.

IoF Academy One and Two Day Open Course Booking Terms and Conditions.

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Further details and contact information

IoF Academy team
Email: academy@institute-of-fundraising.org.uk

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