FULLY BOOKED -- *LIVE VIRTUAL DELIVERY* Certificate in Fundraising (Starting 20th August 2020)

FULLY BOOKED -- *LIVE VIRTUAL DELIVERY* Certificate in Fundraising (Starting 20th August 2020)

Date: Thursday 20th Aug 2020

Time: The Institute of Fundraising has moved this course to a virtual delivery. While the course content and assignments remain the same, some changes to provide shared class engagement activities and individual support have been implemented. To hear more about this, or for questions, please email Academy@institute-of-fundraising.org.uk and we'll be happy to help.

Bookings close 20th July 2020.


The Institute of Fundraising has moved this course to a virtual delivery. While the course content and assignments remain the same, some changes to provide shared class engagement activities and individual support have been implemented. To hear more about this, or for questions, please email Academy@institute-of-fundraising.org.uk and we'll be happy to help. Bookings close 20th July 2020.

FULLY BOOKED - View alternative dates

The Certificate in Fundraising provides students foundation theoretical concepts and principles behind successful fundraising. It examines the role of fundraising within the sector and the role it plays in society.

Pre-course work is required to help us ensure students are fully prepared for the first teaching session. Alongside the teaching element, there are approximately 400 hours of self-study required to complete this qualification.

Who is this qualification for?

This qualification is designed for practitioners responsible for the frontline implementation of fundraising activities. As a guide you should have a minimum of six months to three years fundraising experience either in a paid or voluntary capacity.

What are the benefits to you and your organisation?

You will become a more confident fundraiser and understand how to improve your results. You will learn practical, effective fundraising skills to apply in your current role. These skills will enable you to make a positive immediate impact on your own, and your organisation's fundraising results.

What will you learn?

A newly revised syllabus will be available for this course. The new syllabus blends the very latest ideas from professional practice with the emerging science that will be shaping our future. You’ll gain knowledge and skills at the very cutting edge of the profession that you can take to any employer and make a genuine difference to their fundraising programme.

You will work your way through four Units on this course. These are:

The Fundraising Environment: This unit will provide you with an understanding of the wider environment in which charities and other nonprofits operate. It has been newly updated to reflect recent changes in regulation, self-regulation and in particular the implications of GDPR. The module also includes a strong emphasis on fundraising ethics, introducing multiple perspectives for ethical decision making, together with a detailed consideration of the role and implementation of the Code of Fundraising Practice.

Understanding Donor Behaviour: This unit reveals the emerging science of donor behaviour. You’ll learn who gives, why they give and in some cases why individuals elect not to give or decide to stop giving. We will also draw on the latest research findings from the fields of economics, sociology, marketing and the new field of philanthropic psychology. You will learn how to discern the genuine needs of donors and how to add real value in the experience of their philanthropy.

Designing Donor Communication: This is a completely new unit. Here you will learn how to design compelling donor-centric communication that will inspire and excite your donors. We’ll look at the science that underpins great fundraising copy and also the design of both print and digital communications.  You’ll learn how to audit communications to enhance their effectiveness in both monetary terms AND how good they make supporters feel. At the core of this is the design of a truly compelling case for support

Fundamentals of Fundraising Planning: This unit provides a framework for the planning of fundraising activities. You’ll learn how to design a plan for your own fundraising activity, conducting a fundraising audit, writing objectives that are an appropriate response to that environment and proposing a fundraising mix to achieve them. The course will give you a firm grasp of how each key form of fundraising operates. The class will also cover key concepts such as segmentation, positioning, branding and the case for support. It will also teach you how to build a fundraising budget, schedule of activities and appropriate forms of monitoring and control.

We believe that the new course will offer candidates a truly exceptional grounding in the principles of fundraising and provide the knowledge and skills essential for a modern career in the profession.

How will I be assessed?

You need to complete a series of four work based and case study assignments. To help you plan your studies the assignment deadlines for this course are:

Certificate in Fundraising, London, August 2020 deadlines:

  • Assignment 1: 1st October 2020
  • Assignment 2: 5th November 2020
  • Assignment 3: 17th December 2020
  • Assignment 4: 18th February 2021

 Graduation ceremony in London (optional):  November 2021 (date and Central London venue to be confirmed)

What level of commitment is needed?

Module 1 - Teaching sessions (teaching and guidance relating to Assignment 1)

  • Session 1 - 20th August 2020

    09:30 - 12:30

  • Session 2 - 21st August 2020

    09:30 - 12:30

  • Tutorial session - 3rd September 2020

    15:00 - 17:00


Module 2 - Teaching sessions (teaching and guidance relating to Assignment 2)

  • Session 1 - 15th October 2020

    09:30 - 12:30

  • Session 2 - 16th October 2020

    09:30 - 12:30

  • Tutorial session - 27th October 2020

    15:00 - 17:00


Module 3 - Teaching sessions (teaching and guidance relating to Assignment 3)

  • Session 1 - 10th November 2020

    09:30 - 12:30

  • Session 2 - 11th November 2020

    09:30 - 12:30

  • Tutorial session - 25th November 2020

    15:00 - 17:00


Module 4 - Teaching sessions (teaching and guidance relating to Assignment 4)

  • Session 1 - 20th January 2021

    09:30 - 12:30

  • Session 2 - 21st January 2021

    09:30 - 12:30

  • Tutorial session - 3rd February 2021

    15:00 - 17:00

The Institute of Fundraising is in the process of moving this course to a virtual delivery. While the course content and assignments remain the same, some changes to provide shared class engagement activities and individual support are being implemented. To hear more about these options, or for questions, please email Academy@institute-of-fundraising.org.uk and we'll be happy to help.

 You are also expected to study in your own time and complete four written assignments.

To ensure you are not placed at a disadvantage when studying for an IoF qualification you should have a good command of written and spoken English to complete assignments to the required standard.

You will need Internet access to enable you to access our online learning platform which provides essential online course materials.


Course Fees

£1,973 IoF Individual members

£2,129* – Non IoF Individual members

* If you are not yet an individual IoF member your first year's membership is included with the non-member rate. You must hold a valid IoF individual membership while studying for a qualification. This gives access to range of benefits which should assist your studies and wider professional development.

Course fees include: Tutor costs, access to online course resources via our online learning platform (all students need Internet access throughout their studies) and an A4 hard copy folder with printed course materials.  You will need to purchase the course textbook Sargeant, A. and Jay, E. (2014) Fundraising Management: Analysis Planning and Practice (third edition),Routledge, London - it is not included within the course fee.

IoF Academy Qualification Course Booking Terms and Conditions.

Please note if you are a new member you will need to provide a reference to complete your membership application and our Membership team will get in touch with you to arrange this on receipt of your booking. You can visit our membership pages for more information.

IoF Student benefit - NUS Extra Card

As an IoF Individual member studying towards one of our professional qualifications* you have the opportunity to apply for an NUS Extra Card. More information can be found here.

Please consider the following questions before booking:

  • Will you benefit from gaining a recognised professional  qualification?
  • Do you meet the suggested level of experience for this course?
  • Can you commit to the self-study elements of the course for at least 6-8 hours a week over a period of approximately 9 months from the start date?
  • Are you currently acting in a fundraising capacity as a practitioner for a non-profit organisation and do you have access to that organisation’s current materials (such as strategic plan, business plan, marketing materials and fundraising collateral)? 


Assuming you can answer 'yes' to all of the above, we look forward to welcoming you to the course!

Bookings close 20th July 2020. 

Privacy Notice

The Institute of Fundraising (IoF) of Charter House, 13-15 Carteret Street, London SW1H 9DJ is the Controller.

We are working with Zoom (processor) to enable us to deliver webinars and online learning. To access the course, you will need to register with Zoom, giving your name and email address. This personal data will be collected by Zoom and stored under the US Privacy Shield outside of the EEA.

Where Zoom detects that your IP address is coming from the UK or EU, you will be presented with a one-time privacy policy update for consent.

You will also be able to manage cookies preferences.

For more information on how Zoom use and protect your data see:



The Institute of Fundraising will use the information you provide to monitor delegate attendance and may contact you by email for feedback about the webinar/online learning.

When you sign up to an IoF qualification course, we use the information you provide to complete your booking/enrolment and to give you access to our secure online learning platform which is run by Blackboard this is in order for us to fulfil our contract with you for the course. Access is limited to Academy staff and qualification tutors. 

All the information attached to your online record (including assignments, grades and online discussions) will be archived after the course expires (within 24 months or as soon as all students from your cohort have completed their studies) to maintain a record of proof of qualification/course enrolment. Otherwise the third party provider will hold your access information for as long as the online course is available or until you ask us to withdraw your access.

We rely on legitimate interests to do the following:

We will keep archived courses and any personal data associated for six years for complaint/dispute resolution purposes. After this time we will keep your name, surname, membership/student number and name and date of qualification awarded for a maximum of 50 years to confirm your qualification awards and for fraud prevention purposes. 

We also share your data with relevant third parties (like the exam board) for quality assurance purposes.

We will use some of the information you provide in order to process your payment. In addition, the IoF will also maintain a record of your course registration for the following purposes:

1. To help us review the popularity of our online courses and improve our services (this may include being sent an email with a link to a survey about the course)

2. For budgeting and financial review

3. For follow-up feedback

To view our full privacy policy visit: https://www.institute-of-fundraising.org.uk/privacy-policy/

Further details and contact information

IoF Academy
Email: academy@institute-of-fundraising.org.uk
Telephone: 020 7840 1020

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