Major Donor Fundraising (Practitioner Level) (21-Aug-19)
Date: Wednesday 21st Aug 2019
09:30 – Registration and coffee
10:00 – Course start
16:30 – Course end
Venue: Institute of Fundraising - London
Having even a few committed major donors onside can make a significant impact on your organisation’s income but finding the right ones and bringing them on board can be daunting. This one day course will cover the key principles of major donor fundraising, and help you to use the appropriate tools to attract significant support for your charity and maintain long term relationships to benefit your organisation for years to come.
"This course gives an excellent overview of Major Donor Fundraising – from having little knowledge I came out of the session motivated to establish practices in Major Donor Fundraising, and understanding the principles and effective ways of working." - Chris Messenger, Senior Development Officer, Addiction Worker Training Project, Scottish Drugs Forum
Who should attend:
This course is for people with a minimum of one year’s fundraising work experience either as a staff member or as a volunteer and for those who wish to develop skills to work with major donors.
By the end of this course you will be able to:
- Understand the key characteristics of a major donor
- Demonstrate the value of major donors to your organisation
- Indentify major donors that match your organisation
- Understand the major donor development cycle and timescales involved
- Conduct major donor research, complying with data protection regulation
- Identify why and how major donors give and produce a plan for cultivating and asking for a gift
- Demonstrate the thanking, recognition and stewardship process for major donors
This course includes: qualities of a major donor, the cultivation cycle, prospect research principles, moves management, asking techniques and stewardship.
"This was an excellent course for anyone looking to learn more about major donor fundraising. I came away with several new ways to approach major donors that I am certain I will be able to apply in my organisation." - Chelsea Nelson, Hall for Cornwall Trust
About your Trainer:
Kim van Niekerk: Kim inspires and develops people who raise income for charities into great fundraisers. Recognised as one of the leading educators in fundraising and a respected coach, trainer and speaker, Kim has spent 11 years working across the social enterprise, charity and corporate sectors.
Kim is currently a lecturer for the Institute of Fundraising’s Diploma, a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce and an Associate for Open Innovation experts, 100% Open. She is also completing the International Advanced Diploma in Fundraising Leadership.
Before becoming a coach, Kim was a founding Director of the FSI, a Foundation building the capacity of small charities by delivering free expert fundraising and communications training. In its start up three years Kim worked with over 400 non-profit organisations across the UK. Prior to The FSI, Kim was fundraising with the UK’s largest businesses, high net worth individuals and Foundations as a Campaign Manager for the NSPCC’s FULL STOP Campaign. In three years Kim was promoted twice to co-ordinate lead gifts and major events in the UK and Russia and raise over £16 million for the protection of children.
Kim has trained, mentored and coached over 800 fundraisers from every shape, size and sector of the non-profit world.
£220 IoF Individual members
£280 non-IoF Individual members
If you require an invoice please ensure you book your place a minimum of two weeks before the start date of your course.
IoF Academy One and Two Day Open Course Booking Terms and Conditions.
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Further details and contact information
Telephone: 020 7840 1020