*LIVE VIRTUAL COURSE* The Power of Storytelling for Fundraisers (15-Jul-20)
Date: Wednesday 15th Jul 2020
09:15 - Login and test equipment
09:30 - Course start
16:30 - Course end
Storytelling is a powerful way of communicating because human beings are wired to learn and remember through story. Story is also a powerful fundraising tool because a story told well connects with the listener, evokes emotion and can inspire them to take action.
Whatever your fundraising role or level, your ability to tell powerful stories with passion and conviction is the secret to engaging and inspiring your supporters, volunteers and colleagues and delivering the most impact for the cause you fundraise for.
On this one-day course you’ll explore why storytelling is a powerful tool for fundraisers, you’ll learn storytelling structures as well as practical tips to help your stories connect with your different audiences. You’ll build your confidence for story by practising telling your real stories. The day is packed with storytelling examples from both charities and the corporate world and you’ll leave with the skills, knowledge and tactics to engage your colleagues from inside and outside fundraising to help you find and tell powerful true stories.
Who should attend?
This one-day course is designed for any fundraiser of any fundraising discipline who wants to develop meaningful relationships with their supporters, be more confident in their story telling skills and raise more money. It is also helpful for any fundraiser or manager who needs to lead and inspire their colleagues to work together to get better results.
“I had a meeting with a high level prospect following our training and applied many of the storytelling techniques Lucy gave us and was delighted to secure a pledge for a major gift.” Lisa Torrance, Donor Relations, University of Glasgow
Benefits for you and your organisation
The day is packed with great tips, valuable insights and real examples, this practical course will explore and explain what you need to do to get started and keep going when it comes to finding and telling stories to fundraise. You will leave the course with a greater confidence in your storytelling abilities and practical techniques that you can apply straight away. This course will change the way you approach your supporter communications and help you to work with colleagues, supporters and volunteers to gain better results for you individually, for your team, your organisation and most importantly your beneficiaries.
By the end of the course you will have:
- A clear understanding of the principles good storytelling and what it means for your role
- Tactics to craft inspiring and engaging stories for different audiences
- Confidence by practising telling stories with passion and conviction
- Tips to find stories every day
- Practical ways to build a culture of storytelling with your colleagues
- A framework and principles to tell powerful stories
- Enjoyed yourself and learned from your peers
Lucy Gower is director and founder at Lucidity. She is a trainer, coach, author and consultant specialising in innovation. She works with teams to give them to courage, confidence and skills to make their good ideas happen.
Lucy believes that storytelling is a fundrasiers most powerful communication tool. Since leaving the NSPCC in 2012 Lucy has worked with over 50 organisations including Amnesty International, Cystic Fibrosis Trust, Nesta, The Children’s Society and Greenpeace to help and inspire teams think more clearly and work positively together - to get better results.
She is author of the best-selling book “The Innovation Workout” a blogger and conference speaker and often seen on Twitter @lucyinnovation www.lucidity.org.uk
Pre course exercise:
Please email the academy team email@example.com with the answers to the following questions:
1.What is one thing that you would like to get from the course?
2. What is your biggest work challenge right now? What is the barrier stopping you achieve it?
£190 - IoF Individual Members
£245 - Non-Individual Members
If you require an invoice please ensure you book your place a minimum of two weeks before the start date of your course.
IoF Academy One and Two Day Open Course Booking Terms and Conditions.
The Institute of Fundraising (IoF) of Charter House, 13-15 Carteret Street, London SW1H 9DJ is the Controller.
We are working with Zoom (processor) to enable us to deliver webinars and online learning. To access the course, you will need to register with Zoom, giving your name and email address. This personal data will be collected by Zoom and stored under the US Privacy Shield outside of the EEA.
You will also be able to manage cookies preferences.
For more information on how Zoom use and protect your data see:
The Institute of Fundraising will use the information you provide to monitor delegate attendance and may contact you by email for feedback about the webinar/online learning.
When you sign up to an IoF one or two-day short course, we use the information you provide in the following ways:
- To administrate attendance to the course
- To gain follow-up feedback from you about the course you have attended – this will be sent by email after the course has taken place
- For analysis and research to help us improve our services and, event management and to report on IoF short courses
- To inform you about future short courses and IoF events which we believe will be of interest to you – you can object to this processing at any time
- To keep a record of the courses you have attended with the IoF
- To process your payment
We will provide trainers with your name, organisation and job title to enable them to tailor the course and manage attendance.
Relying on legitimate interests, we will keep your membership number (if applicable), first name, last name, job title, organisation and contact email address and details of the course title(s) and date(s) you attended for six years after your last interaction with the IoF. This is so that we can provide you with confirmation of the courses you have undertaken and to help us:
- Review the popularity of our courses
- Improve our services
- For budgeting and financial review.
Further details and contact information
Telephone: 0207 840 1020