Corporate Fundraising (Practitioner Level) (16 & 17-Jul-20)

Corporate Fundraising (Practitioner Level) (16 & 17-Jul-20)

Date: Thursday 16th to Friday 17th Jul 2020

Time: Day 1
09:45 Registration and coffee
10:00 Course start
16:30 Course finish

Day 2
09:45 Registration and coffee
10:00 Course start
16:30 Course finish

This course includes refreshments and a lunch of vegetarian and non-vegetarian sandwiches.

Town/City: Westminster

Location: London

Venue: IoF Office

Directions / Address

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This two day course covers the basic knowledge and tools needed to carry out corporate fundraising within a charity. You will develop the relevant knowledge, skills, techniques and confidence to enable you to successfully research, negotiate and manage corporate partnerships to the benefit of charitable causes.

Who should attend?

This course is designed for participants who are new to corporate fundraising (CFR) but have a minimum of one year’s work experience in fundraising (in either a paid or voluntary capacity).

Benefits you and your organisation:

This course will help  you to feel confident to win and manage corporate partnerships for your charity and to maximise the benefits from each relationship.

By the end of the course you will be able to:

  • Understand the general principles of corporate fundraising and the corporate environment
  • Use a range of fundraising mechanisms appropriate to corporate fundraising
  • Understand and apply methods and best practice for managing the core CFR mechanisms
  • Use research methods relevant to CFR and have knowledge of appropriate sources of information
  • Apply practical tools to help you develop new business including presentations and written proposals
  • Understand the basic legal and tax issues relevant to corporate fundraising
  • Understand how to manage corporate relationships effectively within your organisation


This was a fantastic course for me as I am just beginning to focus on Corporate Fundraising. I learnt a huge amount and the interactive nature of the course meant I learnt a lot from other peoples' experiences..." Sheila Pym, Finance Manager, Creative Arts East

What’s covered on this course:

Day 1

  • General principles of corporate fundraising
  • Institute of Fundraising Code of Practice
  • The range of corporate fundraising mechanisms
  • The features of each mechanism
  • The benefits of each mechanism to companies and charities
  • The corporate environment
  • Corporate Social responsibility
  • The role of research in corporate fundraising
  • The range of research tools
  • Sources of information
  • New Business
  • Making contact with companies
  • The role of the first meeting
  • Homework – presenting your charity


Day 2

  • Managing corporate fundraising mechanisms
  • Charity of the Year
  • Payroll Giving
  • Sponsorship
  • Presentations and written proposals
  • Legal and Tax issues


There will also be a short piece of homework to be completed on the evening of Day 1

About your tutor:

Jo O’Sullivan MBA, BA, MInstF: Jo has worked with charities large and small for over 20 years, starting at the NSPCC and working as a fundraising director at regional, national and international charities, including the NHS, the heritage sector, churches and RMHC.  During this time Jo has designed and implemented fundraising strategies which tripled income (including a major gift of £28million), developing the charities’ profiles and re-designing their fundraising structures in the process. She is now passionate about helping charities to evidence the impact they make so that they can attract increased funds to help them to grow and to enable fundraisers to progress to their full potential through targeted training and development.

Course Prices: 

£345 IoF individual members

£405 non-individual members

If you require an invoice please ensure you book your place a minimum of two weeks before the start date of your course.

IoF Academy One and Two Day Open Course Booking Terms and Conditions apply.

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IoF Academy
Telephone: 0207 840 1020

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