Essentials of Legacy Fundraising (Practitioner Level) (6-Sept-19)
Date: Friday 6th Sep 2019
Time: 09:45 Registration and coffee
10:00 Course start
16:30 Course finish
Venue: IoF Office
A legacy gift will often be the largest single donation a supporter will ever make, with legacies worth around £2bn to the charity sector, yet many organisations don’t pursue a legacy strategy. Understanding why people make such gifts, and how to handle what is often a simultaneously sensitive and daunting topic, will help you tap into this source of funds and boost your charity’s income.
This inspiring course covers all aspects of legacy fundraising, focusing in particular on methods which have minimal cost implications. So if you have no legacy budget or a very limited one this is the course for you!
Who should attend?
This course is designed for fundraisers who are new or relatively new to legacy fundraising. Legacy fundraising is likely to be only one part of your responsibilities. This course is aimed at people who are unlikely to have written and implemented a legacy strategy previously.
Benefits you and your organisation
It can be difficult to get trustees to invest in legacies which, considering the benefits is very frustrating. This course focuses on how to develop a simple but really effective legacy marketing campaign with minimal risk of investment (indeed the campaign can be cash free) but also alerts you to the bigger issues and opportunities such as volunteers promoting legacies. So risk is minimal BUT the return on investment can be huge.
By the end of the course participants will be able to:
- Understand the current and future marketplace
- Outcomes of research into legacies
- How to integrate legacies into all appropriate communication channels
- Develop key communications each donor and stakeholder segment
- Develop each method of communication
- Understand the risks and benefits of each medium
- Establish the most realistic Key Performance Indicators (KPIs)
- Develop a prudent and cost effective budget – if any
What’s covered on this course:
- Researching the legacy marketplace
- Understand the advantages and disadvantages of each method of communication including newsletters, direct mail, brochures, website and events
- Developing the most effective legacy communications programme
- Evaluating and monitoring success
You can bring any legacy materials with you for evaluation by the tutor and other delegates.
About Your Trainer:
Richard Radcliffe FInstF(Cert) is a facilitator with over 30 years fundraising experience who is regularly rated as one of the top speakers at our Fundraising Convention. He has 30 years’ experience in the voluntary sector, specialising in legacies for 20 years including being executive chairman of Smee and Ford – the only company to specialise purely in legacy research and fundraising worldwide, and who read over 1,000 wills a day. Richard has also been Treasurer and a trustee of the Institute of Fundraising, has chaired the UK Fundraising Convention, and was recently Chairman of the International Fundraising Congress (the largest fundraising congress in the world outside America). He advises every type of cause and charity small medium large and multinational.
£220 IoF Individual members,
£280 non-Individual members
If you require an invoice please ensure you book your place a minimum of 2 weeks before the start date of your course.
IoF Academy One and Two Day Open Course Booking Terms and Conditions.
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