Diploma in Fundraising


The Diploma in Fundraising builds on your existing experience and skills to consolidate and expand your knowledge in all key aspects of fundraising, including strategic planning and innovative techniques involved in e-fundraising. Graduates will become more effective and confident fundraising leaders and be equipped to manage the sustainable development and growth of fundraising income streams.

This qualification contains significant elements of management and strategy and is designed for those whose roles are concerned with these areas. As a guide you should have a minimum of three years fundraising experience either in a paid or voluntary capacity and have management experience.

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Create an account (it's free to register) or login to your existing My IoF, go to 'My interests', and select 'Qualifications' and 'Training'.


Our syllabus consists of four units:

Direct Response Fundraising 

This unit examines the definition, evolution and role of direct response, individual giving behaviour, direct response planning, testing, fundraising media, e-fundraising, the online communications mix, best practice and cost structures, and the characteristics of effective fundraising websites.

Major Gift Fundraising and Legacy Giving 

This unit looks at forms of major gifts, the principles of prospect research, the institutional readiness, systems and processes to support major gift fundraising. In addition to this, the categories and characteristics of capital campaigns will also be studied. This will include use and content of feasibility studies and monitoring and evaluation as well as the current trends of legacy giving, legacy solicitation methods, joint promotions and the role of third party partners.

Corporate and Grant Fundraising 

This unit explores the forms and motives of support, CSR, organisational giving behaviour and relationship development. It will look at the management of payroll giving in the overall fundraising mix, identification of needs appropriate for grant support and the difference between restricted and unrestricted funds. It will also examine reporting requirements and organisational behaviour.

Fundraising Management 

This unit analyses motivation at work, leadership and performance appraisal. It will look at reasons, methods and characteristics of a legally defensible appraisal system and volunteer recruitment and retention. It will also examine volunteer induction and training, key volunteer legislation, reasons for volunteer attrition and strategies to prevent this.



You need to complete a series of three work-based and case-study assignments and take a three hour exam. See the assignment deadlines and exam date for each course on the booking page via the Events & Training calendar.

Course format

The course is taught either via: 

Live virtual delivery (learn from and engage with your tutor and peers through Zoom teaching sessions and tutorials) 


Online (create your own study plan and work through the course materials at a time that suits you. Please note the assignment deadlines dates for you chosen qualification course will still apply)  


On average, about nine months is needed. You should to commit six to eight hours per week which amounts to about 400 hours of individual study. You are expected to attend every session, actively engage with your class and tutor, and study in your own time.


3+ years paid or voluntary, with management experience (guide only) 

To ensure you are not placed at a disadvantage when studying for an IoF qualification you should have a strong command of written and spoken English to complete assignments to the required standard. 

You will need Internet access to use essential online course materials.

You will need to purchase the course textbook Sargeant, A. and Jay, E. (2014) Fundraising Management: Analysis Planning and Practice (third edition), Routledge, London - it is not included within the course fee.

You will need to have read the course handbook before booking onto this qualification. This will help you decide if this is the right qualification for you. Please see the below links:

Diploma in Fundraising course handbook

Diploma in Fundraising Online course handbook


Live virtual delivery – £2,557 (IoF Individual Members), £2,714 (non-members)

Online – £2,285 (IoF Individual Members), £2,442 (non-members)

Booking terms and conditions apply for all IoF qualification courses. Fees do not include the course textbook.


If you are not yet an individual IoF member your first year's membership is included with the non-member rate to enable you to access the full range of IoF member benefits during your course. You must hold a valid IoF individual membership while studying for a qualification. Visit our membership page for more information.


How to book

From Friday 16 October we will be migrating data to our new systems and the set up will continue until Tuesday 27 October. 

To book onto one of our qualifications please email us at academy@institute-of-fundraising.org.uk. Please make sure you include as much information as possible including membership number where relevant, contact name, contact email address and phone number as well as the name and date of the relevant course/qualification.



After completing the Diploma in Fundraising you might wish to progress to the International Advanced Diploma in Fundraising.

Contact us

020 7840 1020