Sufina Ahmad, Director, John Ellerman Foundation

Image of Sufina Ahmad

09:30-10:30 Opening Plenary: Cultural Fundraising Declares a Climate Emergency 

Sufina became Director of the John Ellerman Foundation in January 2020. Before joining the Foundation, Sufina worked in corporate strategy and performance at the City of London Corporation.  

Prior to this, Sufina worked for the National Lottery Community Fund and City Bridge Trust, in grantmaking, strategy, policy and stakeholder relations roles.  Sufina also held service delivery and business development roles within the charity sector, working with adults with learning disabilities and older people mainly.

Sufina holds trusteeships with Just for Kids Law and The Charterhouse.  Sufina previously volunteered with the Institute of Fundraising, as Chair of their Expert Panel on Equality, Diversity and Inclusion – in July 2019 she was made an honorary Fellow of the Institute.

Jack Betteridge, Corporate Partnerships Fundraiser, The Orpheus Centre

15:30-16:30 Extraordinary Stewardship: Creating a “Culture of Engagement” 

Jess Bunyan, Development Manager, Rising Arts Agency

Headshot of Jess Bunyan

16:30-17:30 Closing Plenary: Young People, Money & Activists

Jess Bunyan has worked with on and off with Rising over the last 2 years to focus on strategic fundraising and developing new partnerships. She brings experience from the commercial and community sector, with an interest in systemic change. Jess has worked across the South West advocating for more diverse young people's access to the creative sector.

David Burgess, Director, Apollo Fundraising

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10:30-11:30 Four Reasons Your Proposal was Rejected...and What to Do About It

David is an experienced fundraising consultant specialising in securing support for the arts and culture sector. During his career he has helped to raise philanthropic support for a range of organisations, including Manchester Camerata, the Royal Exchange Theatre, Glyndebourne, English Touring Opera and the Royal Pavilion & Museums.

As Director of Apollo Fundraising, David has helped arts organisations of all shapes and sizes to achieve their fundraising goals. David’s clients in 2019 have included Jacksons Lane, Dulwich Picture Gallery, Salisbury Cathedral, Brighton & Hove Library Service, the BFI and Nevill Holt Opera. This year his work has helped to open up a 4,000 year old library, bring a Dream to life in Leicester, and move an entire theatre 2 miles up the road.

David also leads the #NongraduatesWelcome campaign which is calling on all organisations to drop the requirement for unspecified degree qualifications from fundraising job descriptions.

Priya Changela, Direct Marketing and Fundraising Officer, Disasters Emergency Committee

Headshot of Priya Changela

15:30-16:30 Equality, Diversity and Inclusion

Priya is Direct Marketing and Fundraising Officer at the Disasters Emergency Committee (DEC) and a member of the EDI Committee at the Institute of Fundraising. Her fundraising journey began at The British Asian Trust, having previously worked for a start-up helping migrants settle in the UK and Europe as their South Asian Communities Manager. Priya has volunteered with a range of refugee and migrant charities and has campaigned for equal access to education. Acting off her own experience of barriers in the workplace, Priya started creating workshops for Women of Colour bloggers to help amplify their voices.

Adam Cooper, Executive Director, Invisible Dust

headshot of Adam Cooper

10:30-11:30 Creating a Nurturing & Empowering Workplace

Adam is a strategic consultant, fundraiser, coach, and musician with broad experience in the arts. 

As Co-Director of the Fundraising and Organisational Development Consultancy, Adapt for Arts, Adam works with cultural organisations across the UK ranging from national education charities and large arts centres, to regional venues and small companies.

Adam has designed programmes, fundraised for music education and touring projects, and led a national consortium on the Catalyst fundraising programme. One of the youngest ever recipients of an Executive MBA from Durham University Business School, Adam has commercial and corporate experience to draw on as well as cultural.

Adam was part of the inaugural cohort of AFP Fundraising Fellows, and one of the first recipients of the Post Graduate Diploma in Arts Fundraising and Philanthropy. Adam is also an award-winning guitarist and an enthusiastic amateur zoologist with a particular interest in bats. 

Tom Dixon, Theatre Producer and Founding Member, The HandleBards

Headshot of Tom Dixon

15:30-16:30 Decision Science & Fundraising: Learning from the UK’s Largest Arts & Cultural Fundraising Experiment

Tom is a theatre producer and a founding member of cycling Shakespearean theatre company The HandleBards. Since their first UK cycling tour in 2013, The HandleBards have grown to become an internationally renowned and critically acclaimed theatre company, cycling over 10,000 miles to bring their unique and irreverent brand of Shakespeare to audiences all over the globe.

Andrew Evans, Director, Think Philanthropy

Headshot of Andrew Evans

14:00-15:00 The Slow Boat to China: Fundraising for China-related Cultural Projects

I did a law degree and pretty quickly decided that I didn't want to be a lawyer - so I became a fundraiser, mostly to be honest, because it was the first job I got offered. It was definitely a good decision though, because in the 20 years since I've met some amazing and inspiring people and seen huge amounts of money go to some great organisations. I'm currently working as the director of Think Philanthropy, which focusses on philanthropy advice and fundraising for the north of England. My last employed role was as Director of Development at National Museums Liverpool where I was privileged to be part of the team that brought Terracotta Warriors to the city for the biggest ever museum exhibition in the north of England. I live in Chester and am overjoyed at the current performance of Liverpool Football Club (as of 5/12/19!!)

Bec Fearon, Head of Engagement, The Bluecoat

Headshot of Bec Fearon

15:30-16:30 Decision Science & Fundraising: Learning from the UK’s Largest Arts & Cultural Fundraising Experiment

Bec whistled before she walked, an early indication of musical leanings which led her all the way to a first class degree in Music from the University of Surrey. On graduation Bec was elected Vice President of the Students Union, responsible for welfare and education. This commitment to social welfare led to a career in managing, and fundraising for, socially engaged arts practice, initially for the London Festival Orchestra and then the RC Sherriff Rosebriars Trust in Surrey. In 2004 Bec moved to Liverpool to work at Bluecoat, a contemporary arts centre with an innovative approach to participatory practice. This context has enabled Bec to spearhead the sustainable development of several ground-breaking programmes. Currently seconded to a temporary role aiming to increase collaboration between Development, Participation and Marketing departments, Bec remains passionate about the role art and artists can play in supporting positive change in people’s lives.

Dan Fletcher MInstF (Dip), Director (Fundraising), Moore Kingston Smith Fundraising and Management

Headshot of Dan Fletcher

09:30-10:30 Opening Plenary: Cultural Fundraising Declares a Climate Emergency 

Dan is Treasurer for the Cultural Sector Network. He has worked in fundraising for 20 years with the last six as a consultant. His broad background of leading fundraising teams has enabled him to provide insights as a consultant, focusing particularly on fundraising strategy, major giving and legacy marketing. He also serves on the Institute’s Learning and Development committee, and is a trustee of the national charity, Rethink Mental Illness, and environmental charity, Sustainable St Albans.

Liv Nilssen, Sector Strategy Lead, Spektrix

Liv Nilssen

14:00-15:00 Building Your Digital Arsenal

Liv brings 15 years' experience in performing arts management and fundraising in both the US and the UK to the global Spektrix team. Her role is to ensure that we have the biggest impact on the arts and cultural sector as possible. Prior to joining Spektrix, Liv was Interim Director of Development at Royal Court Theatre, London. 


Sarah Gee, Managing Partner, Indigo and Chief Executive, Spitalfields Music

Headshot of Sarah Gee

15:30-16:30 Moving into Leadership: How to Make the Leap at Any Stage of Your Career

Sarah is co-founder and Managing Partner of Indigo, the UK-based cultural consultancy, specialising in audience engagement, fundraising and organisational development.

She has over twenty-five years of experience working with scores of arts, heritage and charitable organisations, following an early horn-playing career, and has also led training and given keynote speeches across Europe, Japan and the Middle East for organisations including the European Broadcasting Union, International Theatre Conference, and British Council. 

Her current major assignment is Chief Executive of Spitalfields Music, a creative charity based in the East End of London, running award-winning, year-round music projects in collaboration with the local community and a highly regarded festival each summer.

Sarah is a trustee of the Royal Philharmonic Society, National Campaign for the Arts, The Stringcredibles, and Motionhouse; a Fellow of the Royal Society for the Arts; and a Member of the Institute of Directors.  She doesn’t get much sleep.

Valerie Harland, Consultant, Harland Fundraising

Valerie Harland

14:00-15:00 What's Next for your Legacy Programme?

Valerie has been involved with the cultural sector for nearly 10 years, as an in-house fundraiser, trustee and consultant. She is passionate about getting the culture and heritage sector, especially smaller institutions, to secure more of the legacy pie and enjoys sharing her knowledge of best practice across the sector. In the SW she and Claire Routley have delivered The Art of Gifts In Wills, a workshop especially for cultural and visitor centre organisations. As trustee of the Clifton Suspension Bridge Trust, Valerie oversees its heritage, engagement and fundraising activities. While Head of Development at Bristol Museums for over six years, Valerie worked closely with the Friends groups to develop a shared vision regarding fundraising including legacies.

Frankie Herman, Student, The Orpheus Centre

15:30-16:30 Extraordinary Stewardship: Creating a “Culture of Engagement” 

Francesca Hewitt, Director, Philanthropy Company

Francesca Hewitt

12:00-13:00 Wellbeing in the Workplace

14:00-15:00 Diversifying Income in a Challenging Funding Climate

Francesca is Director of Philanthropy Company where she works with a range of clients particularly from the Arts, Heritage and Education sectors to advise on strategy for fundraising. Prior to working in consultancy, she served as Head of Development at the Ashmolean Museum of Art and Archaeology, University of Oxford from 2015-2018. In that role she led the Museum’s fundraising programme across all income streams raising £24m for the Museum. She was responsible for one of the most ambitious and successful arts endowment campaigns: the £50 million Ashmolean Fund, as well as fundraising for many other key projects including a major £1.65m acquisition, numerous capital projects, education, conservation and the Ashmolean’s world-class exhibitions programme. Her experience spans developing and growing Membership groups including Friends and Patrons, working with advisory and Trustee Boards, building individual and visitor giving streams, and raising major gifts from Trusts, Foundations and individuals and statutory funders.

Bryony Hope, Fundraising Manager, Hampshire Cultural Trust

Bryony Hope

12:00-13:00 Culture-led Regeneration outside London, in partnership with RAISE: Arts, Culture & Heritage

Bryony is Fundraising Manager at Hampshire Cultural Trust, where she leads a small team to fundraise for programmes and capital projects that put culture at the heart of social and economic change at 23 museums, galleries and arts centres across the county. 

Bryony’s recent work includes partnering with Gosport Borough Council to secure Historic England High Streets Heritage Action Zone status; this will bring up to £1.78million to regenerate Gosport town centre through heritage, cultural programmes and community engagement.  Other work includes securing Arts Council England funding to deliver community research in Rushmoor, an area of low arts engagement, to support the case for further investment in cultural regeneration. 

Prior to joining Hampshire Cultural Trust Bryony was Head of Development at Theatre Royal Winchester and Hat Fair festival, and helped establish The Big House Theatre Company in London. Bryony holds an MSc in Charity Marketing and Fundraising from Cass Business School, and is a member of the RAISE: Arts, Culture and Heritage Steering Group.

Marina Jones, Head of Trusts & Foundations, Royal Opera House

Marina Jones

15:30-16:30 Decision Science & Fundraising: Learning from the UK’s Largest Arts & Cultural Fundraising Experiment

Marina has 18 years’ experience raising funds for arts and cultural charities (including at the lyric Hammersmith, Polka Theatre and the Orange Tree Theatre). She has raised money for core work, education and access initiatives, capital projects and even toilets. Passionate about supporter experience. At the Royal Opera House she also leads legacy fundraising. Marina is also Trustee of Dr Pusey's Memorial Fund and studying for an MA in Philanthropic Studies (with a dissertation on legacy giving). She has been a member of the Institute of Fundraising Convention since 2016 leading on trusts and foundations and in 2020 a new strand entitled ‘our supporters world’.

Martin Kaufman, Principal, Martin Kaufman Philanthropy

Martin Kaufman

14:00-15:00 The Slow Boat to China: Fundraising for China-related Cultural Projects

Martin Kaufman celebrates 30 years in fundraising this year, and has helped raise £50m+ for charitable organisations. Before he was a consultant, he ran the Development team for the Museum of London’s Capital City Campaign. Principal of Martin Kaufman Philanthropy, he advises cultural and educational clients on growing their fundraising ambitions and realising their dreams. Founder member of IoF London Group in 1991 and IoF Cultural Sector Network in 2014, he is now Chair of the IoF RAISE Steering Committee, the Arts Council England-funded programme to support cultural fundraisers throughout England. He has worked several times in Hong Kong – for the Architectural Association, the Canadian School and the HK University of Science and Technology - and was the Campaign Director for the Terracotta Warriors Exhibition at National Museums Liverpool 2017-2018. He is also a world leader (there aren’t many!) in the use of singing in the pedagogy of philanthropy.

Louise Kelly, Senior Consultant, impact fundraising

Louise Kelly

10:30-11:30 So Much More Than an Arts Centre?

Louise has more than 14 years’ experience in fundraising.  Previous roles include Deputy Director of Development for National Museums Liverpool - where she led a team on Corporate Sponsorship and Individual Giving during Liverpool’s tenure as European Capital of Culture and on capital developments including the Museum of Liverpool and International Slavery Museum.  More recently, Louise provided interim support at The Lowry Theatre Trust (Senior Corporate Fundraiser) and at St Ann’s Hospice (Individual Giving & Trusts Fundraiser).

As Senior Consultant with impact fundraising, Louise has delivered a major fundraising review and strategy for Buxton Crescent Heritage Trust and worked with clients including Future Arts Centre, Trust Music and Culture Warrington.   Impact fundraising is a small fundraising consultancy working with not for profits to help improve their fundraising, through fresh, strategic support. Based in the North West, we work across the UK in the arts and culture, heritage, youth, education, health and community sectors.  

Moira Lambert, Director of Development, The Orpheus Centre

Moira Lambert

15:30-16:30 Extraordinary Stewardship: Creating a Culture of Engagement

Moira has been in fundraising for over 20 years, starting as an administrator of a small national charity (ADFAM National) and working in a wide variety of charities since, including the Sierra Club, Willow Foundation and the major giving team at Marie Curie. She has a broad fundraising background with a focus on strategic leadership, trusts/foundations and philanthropic giving.

She joined the Orpheus Centre, an independent specialist college that focuses on teaching young disabled people independence skills through the arts, in 2016 and has led the fundraising team to increase the charity’s voluntary income by 55%.

Emma J Leaver, Senior Special Events Manager, Breast Cancer Haven

Emma Leaver

12:00-13:00 Wellbeing in the Workplace

Emma moved to London from Melbourne eight years ago, breaking free from what she refers to as a “comfortable rut”, having worked, studied and resided at the same university for almost a decade. Whilst in London she continued to specialise in events in the third sector; having worked in both fundraising/development and marketing/communications departments in universities, charities and the performing arts. In 2019, after a personal and professional perfect storm, she suffered from burnout. But now she's back (because, yes, it is possible!) and with the benefit of hindsight, Emma hopes that sharing some of her story may help others see the warning signs and find ways to make positive changes. Away from the office, Emma directs and stage manages amateur theatre and is a self-confessed coffee snob.

Elinor Lower, Creative Team Coordinator, Rising Arts Agency

Elinor Lower

16:30-17:30 Closing Plenary: Young People, Money & Activists

Elinor is a writer, theatre maker co-director of Stomping Ground theatre company. As Rising's first employee Eli has grown with the Agency and been an integral part of setting the voice and tone of Rising's bid writing.

Silvia Melchior, Director of Development, Donmar Warehouse

Silvia Melchior

09:30-10:30 Recruiting and Working with Trustees and Senior Volunteers

Silvia is a fundraising professional with over 15 years of experience in the Arts and cultural sector.

Currently Director of Development at the Donmar Warehouse, Silvia was previously Head of Individual Giving at English National Ballet, overseeing the regular giving schemes, Major Giving, Trusts and Fundraising, Legacy giving and Fundraising appeals. As Membership Manager at Southbank Centre where she built a new membership scheme with a focus on maximising engagement and spend from a 20,000 strong members base. She also worked in fundraising teams at the Royal Opera House and Handel House Museum, matching her knowledge of the charity sector with skills gained in commercial ventures such as Ticketmaster and the Mean Fiddler Music Group.

Natasha Morris, Corporate Partnerships Manager, Opera North

Natasha Morris

15:30-16:30 Extraordinary Stewardship: Creating a Culture of Engagement

Natasha is Corporate Partnerships Manager at Opera North, supporting a development team responsible for generating £2.2million a year to enable the company to sustain and enhance its work using music and performance to connect with communities and inspire new generations. Prior to joining Opera North, Natasha worked in individual giving, leading regular and major donor campaigns at Jesus College Cambridge and York Minster; for two years she also worked as a secondary school English Teacher. She is a Trustee for both York Music Hub and The Chapter House Choir, and is a passionate advocate for a diverse, quality and inclusive arts sector and of the transformational impact this has on individuals and communities. 

Deborah Myers, Director of Development, Science Museum Group

Deborah Myers

10:30-11:30 Creating a Nurturing & Empowering Workplace

Deborah is a Development Director and Consultant with over 20 years’ experience in the culture, HE and charitable sectors.  She came in to fundraising after a brief stint as an actress, following a combined arts degree at UWE and drama school post-graduate diploma from Mountview.  Deborah’s career has focussed on major donor development, following an excellent all-round training at Jewish Care; from there she built the Patron’s programme at Sadler’s Wells theatre and followed that by building the major donor team at the Royal Opera House..  Following seven and half wonderful years, she was lured to the British Film Institute as Deputy Director of Development to build capacity and prepare for their capital campaign. A stint in Principal Gifts at King’s College London followed, soliciting multi-million pound donations for the humanities and medical research.  More recently Deborah spent 5 happy years at the National Gallery as Head of Development, doubling revenue in that time. Since November 2018, Deborah embarked on a secondary career as a consultant and interim. Her current role sees her as Director of Development at the Science Museum Group, working with their superb fundraising team to build income across their 5 museums.

Anh Nguyen, Director of Development, National Gallery

Anh Nguyen

09:30-10:30 Recruiting and Working with Trustees and Senior Volunteers

Anh Nguyen is the Director of Development at the National Gallery, leading on fundraising efforts for picture acquisitions, exhibitions, learning, scientific research and conservation. As a member of the Executive Committee, she has joint responsibility for the overall running of the organisation and planning the Gallery’s bicentenary celebrations in 2024. Anh was previously Director of Development at the Serpentine Galleries, responsible for raising 90% of core funding annually to enable the Galleries to remain free of charge and to continue to expand and diversify its unique and innovate series of art, architecture, design, education and public programmes. Before this she was Director of Development and Communications at Sir John Soane’s Museum, where she led on the Museum’s successful endowment campaign.  Anh has held strategic fundraising positions at Oxford University, including the Ashmolean Museum of Art and Archaeology. She started her fundraising career as a CASE graduate trainee.

Rosie Oldham, Head of Fundraising, London Wildlife Trust

Rosie Oldham

15:30-16:30 Moving into Leadership: How to Make the Leap at Any Stage of Your Career

Rosie has ten years’ experience in fundraising, beginning her career in fundraising from trusts and foundations and then expanding this to cover corporate partnerships, individual giving and legacies. Since joining London Wildlife Trust in 2014, she has moved up through the organisation holding four different roles, and became Head of Fundraising in 2019, managing all the Trust’s fundraised income and a growing team. Rosie holds a Diploma in Fundraising, and completed the Institute of Fundraising’s Future Leaders programme in 2018. She also volunteers with the Foundation for Social Improvement’s Advice Hub, giving advice on fundraising for smaller charities.

Amanda Parker

Amanda Parker, Director of Inc Arts and Diversity and Inclusion Lead, Arts Fundraising and Philanthropy

15:30-16:30 Equality, Diversity and Inclusion

Amanda Parker is Editor of Arts Professional, publishing news and features for the UK’s arts workforce. A former TV and radio news journalist, she’s created and produced public participation campaigns for the BBC’s learning department, and developed programme ideas for BBC Four and BBC2 arts programmes. Across a wide range of BBC output, she’s specialised in ensuring BBC content and live events reflect and appeal to the widest possible range of audiences and has won a clutch of industry awards including a Royal Television Award, MIND Mental Health in the Media award, CRE Race in the Media award and a couple of Webbys.


Amanda is also Director of Inc Arts. Formed earlier this year Inc Arts is a collective of arts organisations, individuals and arts sector membership bodies working in partnership to diversify the sector’s workforce across all art forms and in particular in mid-career roles. Amanda’s commitment to Equality, Diversity and Inclusion has seen her run the awareness campaign for the launch of BBC Radio 1Xtra, and create the TV industry’s first report on gender diversity and employment of TV directors, leading to sector-wide training and recruitment change. Amanda is an Oxford University graduate, a graduate of the Clore Leadership programme, and an RSA Fellow; she is also Chair of arts depot in Finchley, North London. 

Robin Peters, Theatre Manager, Strode Theatre

Robin Peters

15:30-16:30 Moving into Leadership: How to Make the Leap at Any Stage of Your Career

Robin is an arts manager with expertise in project making and fundraising. He has worked with NPOs, small companies and independent artists across the South West to develop fundraising skills and capacity.

Based in Bristol, he delivered projects and income generation as Circomedia’s sole fundraiser for four years, starting the ‘Fundraising for Artists’ programme in his spare time.  This award-winning project made affordable fundraising training available to independent artists and small companies across the South West.

An alumni Arts Fundraising and Philanthropy Fellow, he is Regional Coordinator for the programme in the South West, working to connect cultural fundraisers in the region.

Robin took the post of Theatre Manager at Strode Theatre in September 2019. He leads on programme, staffing, budget and strategy as well as day-to-day management of the theatre. Currently part of Strode College, a medium-sized FE institution in mid-Somerset, the Theatre has big ambitions for the future.

Fern Potter, Development Consultant, Birmingham Royal Ballet

Fern Potter

12:00-13:00  Membership Schemes – To Do or Not To Do

Fern has working in arts and culture fundraising for over 20 years. She is currently Development Consultant for Birmingham Royal Ballet (previously Director of Development), and has held a variety of posts including: Development Director with Orlando Ballet and Dance UK, Head of Development with Dance Umbrella, Development Manager (Trusts & Foundations) with Barbican, and founding Director of Essexdance. She is a regular trainer for Arts Funding and Philanthropy programme, and lecturer in fundraising for City, University of London’s MA Arts Management programme. She consults with numerous other arts clients and has worked in the corporate sector as Business Development Manager with Tom Peters Company (UK). Fern holds a MA Arts Management from City University, London and is a full member of the Institute of Fundraisers. She is Chair of Candoco Dance Company and Viviana Durante Company and is a Governor for the National College for the Creative Industries.

Richard Radcliffe FInstF Cert, Radcliffe Consulting

Richard Radcliffe

14:00-15:00 What's Next for your Legacy Programme?

Richard has over 40 years experience in fundraising, the last 32 specialising in legacies.

He has held focus groups for over 500 charities in over 25 countries and met around 30,000 supporters to ask their views on Will making and legacy giving.

Richard has worked with many arts and culture charities including the Royal Opera House, National Gallery, Victoria and Albert Museum, Royal Academy English Heritage, Royal Ballet School, British Museum, BAFTA, Barnsley Museums, Chichester Festival, Canterbury Festival, Blackwatch Museum, Brighton Pavilion,  Ironbridge Museum, Glyndebourne Opera House, National Theatre, Old Vic theatre, Eden project, Hampstead theatre, Hackney Empire are just some examples. Recently he addressed over 100 CEOs of leading European Opera and Ballet Companies. Richard runs inspirational training sessions on “How to make the legacy ask” and constantly strives to develop practical but iconoclastic campaigns.  He has been Chair of both the International Fundraising Congress and the Institute of Fundraising (UK) Convention. And he has researched extensively on donor happiness!

He is getting to the age of being a great legacy prospect and loves his job to death. He currently runs his own consultancy specialising in developing legacy income www.radcliffeconsulting.org.

Gemma Rooke, Consultant, Gemma Rooke Fundraising & Consultancy & Training

14:00-15:00 What's Next for your Legacy Programme?

Gemma has worked as a fundraiser for over 10 years, across the arts and culture sector. In 2019 Gemma set up her own consultancy, working with small charities to create their first fundraising campaigns, and helping arts and culture organisations across the North West grow, thrive and increase their income. In addition to her fundraising work, Gemma is a trained funeral celebrant, delivering services across Pennine Lancashire. This work with families gives Gemma a unique perspective on legacies and in memoriam campaigns and she works across the UK with charities helping them get comfy with legacies.

Dr Claire Routley, Consultancy, Legacy Fundraising Ltd

 Claire Routley

12:00-13:00 Developing a Legacy Programme from Scratch: Lessons from the Talyllyn Railway

14:00-15:00 What's Next for your Legacy Programme?

Claire has worked in fundraising for over fifteen years, specialising in legacy fundraising for the last decade. In 2011, she completed a PhD looking at why people choose to leave legacies to charity. She has worked for Bible Society, Age UK, WRVS and a local hospice, and is a tutor for the Institute of Fundraising’s qualification courses. She is now a fundraising consultant, who continues to focus legacy fundraising research. She is also a member of fundraising think-tank Rogare’s international advisory panel, and was named AFP’s emerging scholar 2017.

She has written extensively about legacy fundraising, recently editing Legacy Fundraising: The Art of Seeking Bequests and authoring a number of articles for academic journals and the sector press. She has also presented on legacy fundraising at conferences across Europe, Canada, the US and Australia. She continues to maintain an interest in academic research, alongside her fundraising practice.

Dana Segal, Partner Consultant, The Management Centre

Dana Segal

15:30-16:30 Decision Science & Fundraising: Learning from the UK’s Largest Arts & Cultural Fundraising Experiment

Dana is a strategist and fundraiser. Having started her career in the arts & cultural sector, she has grown her portfolio to include INGOs, NGOs and other organisations across the UK, Europe and Africa including UNICEF, World Animal Protection, Afrobarometer and Medicines Sans Frontiers. Dana was one of the inaugural AFP Fundraising Fellows and holds a PG Cert in Arts Fundraising & Philanthropy from the University of Leeds. She is currently Senior Partner Consultant at =mc consulting, Deputy Director of the National Arts Fundraising School, Director at Adapt for Arts and Chair of Emergency Exit Arts.

Becky Sharp, Fundraising & Development Manager, Wessex Museums

09:30-10:30 Recruiting and Working with Trustees and Senior Volunteers

After leaving University Becky went straight into charity fundraising working at the RNLI for 5 years. Since then Becky has worked with numerous organisations in various fundraising specialities including corporates, major donors, trusts & foundations and legacy. Becky first started in fundraising for Arts, Culture and Heritage at the Russell-Cotes Art Gallery and Museum in 2013 and has been working with Wessex Museums since September 2018. Working mostly with major givers and trusts & foundations whilst supporting the partner museums with their fundraising efforts. Wessex Museums is a partnership of Dorset County Museum, The Salisbury Museum, Poole Museum and Wiltshire Museum. It became one of Art Council England’s National Portfolio Organisations in April 2018, with a remit to provide ‘Great art and culture for everyone’.

Thanh Sinden, Chair, Museum Detox

Headshot of Thanh Sinden

15:30-16:30 Equality, Diversity & Inclusion

Thanh is an independent arts and museum consultant supporting organisations and teams in Audience Development strategies, Equality Diversity and Inclusion, Arts Health and Wellbeing initiatives. Thanh Chairs Museum Detox’s Executive Committee, championing better representation, fair conditions and inclusion of BAME cultural, intellectual and creative contributions. Museum Detox challenge and work to deconstruct systems of inequality that exists in our cultural sectors to enable a sector where diversity thrives, a workforce and audience that is reflective of the UK’s 21st century population.

Chris Smith, Development Manager (Campaigns), Town Hall Symphony Hall

Chris Smith

14:00-15:00 Building Your Digital Fundraising Arsenal

Chris has been in Development for two years, having working across a few roles within Performances Birmingham Limited (PBL), the charity that operates Town Hall and Symphony Hall – two iconic concert venues in Birmingham city centre.

Having gained experience across a broad range of fundraising streams, including the day-to-day management of fundraising in support of Making an Entrance (a capital campaign involving the first major redevelopment of Symphony Hall’s public spaces, and has since been recognised by the Achates Prize Foundation in 2019 as an Individual Prize finalist for its efforts in engaging first time donors) Chris has turned his attentions to developing innovative ways of increasing PBL’s presence and fundraising power in an increasingly digital world. 

Rachel Stephenson Sheff, Philanthropy & Fundraising Advisor, I.G. Advisors and Lightful

Rachel Stephenson

14:00-15:00 The Art of Impact

Rachel is a Philanthropy & Fundraising Advisor, working between social impact strategy consultancy, I.G. Advisors, and creative technology company, Lightful. In her role, she works on both sides of the philanthropy-fundraising equation – advising donors on how to structure and strengthen their impact, and advising charities on how to design dynamic fundraising strategies that support their ambitions. She is also the producer and host of I.G.’s podcast, What Donors Want. With a strong arts & culture background, Rachel was previously a New York-based major gifts fundraiser (Metropolitan Opera, Jazz at Lincoln Center, Housing Works) and theatre producer (The Public Theater). She approaches her work from an international perspective, and hopes to spend her life creating platforms for important voices to be seen and celebrated.

Tessa Stanley-Price, Director of Fundraising, Kiln Theatre

Tessa Stanley-Price

12:00-13:00  Membership Schemes – To Do or Not To Do

Tessa has been a fundraiser for over 10 years, specialising in major gifts. She moved into the arts from Exeter College Oxford where she was Deputy Development Director, fundraising for the College's £45m 700th anniversary campaign. Prior to this she was the major gift fundraiser for Farm Africa.

Tessa is a founder trustee of a new children's charity, Green Frog Holidays. She is a member of the Marketing and Fundraising Committee for Women for Women International and the Charities Liaison Committee for the Grocers’ Company. She is currently studying for an MA in Philanthropic Studies at the University of Kent.

Andrew Thomas, Chief Executive, Charity Consultants Ltd & Founder Prospecting for Gold Ltd

Andrew Thomas

10:30-11:30 Prospecting for Major Donors: There’s More to Research than Sitting at a Desk

Andrew has over 35 years’ experience of fundraising with not for profit organisations and charities in the UK working for Save the Children, Oxfam, UNICEF UK and the International Institute for Environment and Development (IIED) and latterly running the Prince’s Youth Business Trust raising £40 million in 2 years. He is currently a Trustee of the National Motor Museum and Director of Good Jobs Ltd

Ian Thomas, Global Head of Evidence, Arts, British Council

Ian Thomas

14:00-15:00 The Art of Impact

Ian is the current Global Head of Evidence for the Arts at the British Council, leading on the learning, evaluation and research of the British Council’s global arts programmes particularly looking at the evidence base around arts, cultural relations and soft power. Ian’s recent work includes the evaluation of Creative Europe funding in the UK, exploring a wide range of social, economic and artistic impacts across the funding programme in the UK and also the evaluation programmes such as the UK’s Cultural Protection Fund and the British Council’s international seasons and festivals. Ian has written and presented a number of papers exploring arts and soft power such as the recent Korean Foundation Public Diplomacy Week and the International Conference on Cultural Policy Research in Estonia. Ian is a current Visiting Research Fellow with the Centre of Public Diplomacy at University of Southern California exploring arts, evaluation and soft power. Prior to his work at the British Council, Ian worked for Telford & Wrekin Council in the UK leading the development on a number of cultural and music education programmes. Previously, he worked for Arts Council England. He is a graduate of both the University of Liverpool and the University of Durham and a current Royal Society for the Arts Evidence Champion and Fellow of the Royal Society of Arts.

Graeme Thompson, Pro Vice Chancellor External Relations, University of Sunderland

Graeme Thomas

12:00-13:00 Culture-led Regeneration outside London, in partnership with RAISE: Arts, Culture & Heritage

Graeme joined the university in 2009 as Dean of Arts, Design and Media. He chairs the Sunderland Culture company which operates venues and programmes across the city. He is also chair at The Cultural Spring, another project set up by the university to embed artists and performers in communities. Early in his career he was a producer at BBC Radio 4 before joining Yorkshire Television and ITV Tyne Tees. During his time at ITV he produced and commissioned a range of news, factual and current affairs programmes. He is chair of the Royal Television Society Education group which supports 170 student bursary and mentoring programmes across the UK. Graeme is also a member of Arts Council England’s North council and he chairs the International group of the North East Culture Partnership. His portfolio at the university includes Advancement, the National Glass Centre, Marketing and Communications.

Chris Till, Deputy Director of Fundraising, Greenpeace 

Chris Till

09:30-10:30 Opening Plenary: Cultural Fundraising Declares a Climate Emergency 

Penne Wallis, Business Development Manager, ClientEarth

Penne Wallis

09:30-10:30 Opening Plenary: Cultural Fundraising Declares a Climate Emergency 

Penne Wallis is Business Development Manager at ClientEarth, where she leads on identifying and securing new strategic partnership and funding opportunities. Prior to moving into the environmental sector, Penne spent three years in the Arts as Philanthropy Manager at Wigmore Hall, working with a variety of trusts, corporates and individual donors, and has also worked for education and employability charities. She sits on the Cultural Sector Network’s London Events Sub-Committee.

Kamina Walton, Founder/Director, Rising Arts Agency

Kamina Walton

16:30-17:30 Closing Plenary: Young People, Money & Activists

Kamina has worked for over 30 years on a diverse range of regional and national creative programmes. A key element of her practice involves collaboration and conversation with others. In September 2015 she founded Rising Arts Agency, a Bristol-based micro social enterprise born out of conversations with young people in response to their need for support.

Catherine Walker, Individuals Fundraising Officer, Kiln Theatre

Catherine Walker

12:00-13:00  Membership Schemes – To Do or Not To Do

Catherine joined the Fundraising Team at Kiln Theatre in October 2016. She has had a varied career working across the arts and education with highlights including; running a west London music venue, working in the Membership Team at Shakespeare’s Globe, teaching English in Beijing and making costumes for the Notting Hill Carnival. 

Clare Wichbold, Fundraising Manager (Trusts and Foundations), The Courtyard Centre for the Arts

Clare Wichbold

10:30-11:30 So Much More Than an Arts Centre?

After ten years of archaeology, Clare threw in the trowel in 1996, finding her way into grant making with the National Lottery Charities Board. A move to Herefordshire followed shortly after, and she worked for 15 years for the local authority undertaking project development and funding advice for local organisations. In 2001 she led the county’s Foot and Mouth Disease Recovery Strategy, receiving an MBE for her efforts in supporting community projects and local businesses. 

Clare took on the role as Bid Writer at Hereford Cathedral Perpetual Trust in 2013, submitting a number of successful major applications for building restoration, education, and music projects. In 2018 she moved to The Courtyard Centre for the Arts to lead on trusts and foundations fundraising for the major capital development, Transform The Yard 2020. 

Clare is also a board member of Herefordshire Cultural Partnership, and a director of the Three Choirs Festival Association.

Frances Wheare, University of Oxford

Frances Wheare

14:00-15:00 Diversifying Income in a Challenging Funding Climate

Frances has over a decade’s experience of fundraising for arts, culture and higher education, and for the last five years has been working at the University of Oxford, the most ambitious higher education campaign outside of the US. At the Ashmolean Museum, she secured major support for the Ashmolean Fund, one of the UK’s most successful arts endowment campaigns, as well as exhibitions, programmes and education activity. She has significant experience across all income streams. 

Frances is currently Director of Development for the Voltaire Foundation, which for the first time ever is publishing the Complete Works of Voltaire She is responsible for developing the Voltaire Foundation’s future strategy, and leads on all fundraising and communications activity.

Stuart Williams, General Manager, Talyllyn Railway

Stuart Williams

12:00-13:00 Developing a Legacy Programme from Scratch: Lessons from the Talyllyn Railway

Stuart is the General Manager of the Talyllyn Railway – which is the World’s First Preserved Railway.  The steam railway runs 7.5miles from Tywyn in Gwynedd into the Snowdonia National park. It carries around 50,000 visitors each year.

Stuart joined the Railway in 2017, having previously run his own Marquee Hire business in Chepstow, but has always been ‘enthusiastic’ about Railways.  Whilst in Chepstow he provided a marquee for a local steam railway and offered to volunteer, within a few years he was Chairman of the Dean Forest Railway.

Since joining the Talyllyn, Stuart has helped grow the business by 24% and has won several tourism awards.  This year there has been an emphasis on fundraising to help deliver an ambitious development plan, including a renewed focus on Legacy Fundraising.

Alex Xavier, Director of Individual Membership, Compliance and Professional Development, Institute of Fundraising

Alex Xavier

Alex is responsible for leading the Institute of Fundraising’s Academy, Compliance and Individual Membership teams. He previously worked for the Chartered Institute for Securities & Investment as Assistant Director of Member Services, as well as holding senior level roles at GovNet Communications and Incisive Media. Alex holds a BA (Hons) in Politics from Lancaster University, as well as a qualification in Human Resource Development through the Chartered Institute of Personnel and Development.

15:30-16:30 What Does the Chartered Institute of Fundraising Mean for Your Career?