Inaugural breakfast event report - 12 October 2015

Breakfast briefing

19 November 2015

The Institute of Fundraising’s Cultural Sector Network held its inaugural breakfast event on Monday 12 October attracting 80 fundraisers from across the cultural sector.

Hosted at the beautiful headquarters of the Society of Antiquaries in Burlington House, London, the event attracted fundraisers from across many cultural organisations including the National Gallery, National Theatre, Bletchley Park Trust, Natural History Museum and the Royal Opera House.

It began with networking, followed by a fascinating introduction by Dominic Wallis, Head of Development at the Society of Antiquaries, who introduced one of the paintings in their collection: possibly the earliest surviving version of a portrait of Richard III, which helped identify the bones in the Leicester car park as being those of the long-dead king!

The focus of the event was a panel discussion entitled: ‘Cultural Urgency: Can Cultural and Heritage causes ever be seen as critical?’ Kane Moore, Head of Development at Battersea Arts Centre, shared his recent experience of the urgent need for funding after the fire that destroyed much of BAC. Kate Pugh OBE, Chief Executive of The Heritage Alliance, stressed the need to present heritage causes in terms of their social impact if they are to compete with traditional charities. Martin Kaufman, Chair of the Cultural Sector Network, identified a mixture of messages from the heart and head when communicating your case as crucial, and recommended that cultural organisations look at the way traditional charities get across their messages. Suzanne Cole Nowers, CEO of US-based direct marketing company Nexus Direct, shared her international experience and gave a stark reminder that you should never be too inward looking and forget what would be most appealing to your donors regardless of which type of charity you are representing. The event was chaired by Samir Savant, Development Consultant at the BookTrust, who also chairs the Cultural Sector Network’s Professional Development sub-committee.

This was the launch of a broad programme of events that the Cultural Sector Network is planning, initially in London but later across the UK. The Annual National Conference will be held at RBS' offices at 250 Bishopsgate, London on 22 March 2016. Further details about our next event will be available via our Network Supporter mailing list and the events section of our website.

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