Tech conference 2018 - Food for Thought stream

This stream is a space for dreaming big, and chewing over the issues of the day. The stream will feature topical discussion, data visualisation, digital strategy and innovative marketing.

The following are speakers in the IoF Technology conference 2018 'Food for Thought' stream

10.15 am Session 1

Lucy Compton and Domino MacNaughton (Macmillan Cancer Support) and Megan Veronesi (Farewill) 

'How we raised £6million through digital legacy fundraising - lessons from Macmillan and Farewill’

About the speakers:


Lucy is Senior Legacy Promotions Manager at Macmillan and responsible for developing and implementing the stewardship, will writing and internal engagement strategies at Macmillan Cancer Support. Lucy has 5 years’ experience in fundraising for charities across the sector, specialising in legacy and in memory marketing for the past two years.


Domino has been leading Macmillan Cancer Support’s Legacy Promotions team for 3 years, responsible for growing a marketing and stewardship programme that raises awareness of legacy giving and promotes conversion of prospects through to legators. Prior to joining the world of gifts in wills, Domino managed special events, community events and appeals for a refugee resettlement agency in her hometown of Boston, before joining Macmillan Cancer Support to work her way through most channels in their individual giving acquisition programme.


Megan is Partnerships Manager at Farewill - the UK’s leading will writer and legacy fundraising specialist. As the company’s charity lead, Megan provides advice and support to help charities grow their legacy income using digital. Prior to this, Megan worked for a decade in the charity sector. She began her career in business development roles at Terrence Higgins Trust and Marie Curie, before moving onto Royal Trinity Hospice where she set-up and led the award-winning communications and marketing team. Megan is a graduate of the Charityworks programme and a mentor for the Aspire Foundation.

About the Session: While digital has touched almost all corners of charities, up until recently technology has struggled to impact one of the biggest (but arguably lowest profile) arms of fundraising: legacies. In this session, representatives from Macmillan will present alongside the team from digital will-writer Farewill, exploring their journey together and some of the key challenges they overcame to raise £6million for the charity through free online wills in less than a year. They argue that digital will-writing technology presents a huge opportunity for charities to make the most out of their resources and crucially to grow their fundraising income.

 11.30 Session 2

Mags Rivett (Make-A-Wish UK)

'Creating your digital strategy'

About the Speaker:


Mags has worked for and with a wide range of non-profit organisations in the past 18 years, covering marketing, communications and fundraising, with digital at the heart of these roles. She currently leads the Marketing & Digital team for children’s charity Make-A-Wish UK and is a Trustee for a small charity with big fundraising ambitions.

About the Session: Digital strategy, fundraising strategy, sometimes – but usually not connected – brand and marketing strategy, and the holy behemoth, corporate strategy. Along with your donors, your teams, your Board, your potential supporters these are all things that compete for your time and attention and budget. We’ll look at the key factors at the heart of digital strategy, what matters and why.

14.20 Session 3 

Diversity in Fundraising Technology Careers - Panel discussion chaired by Azadi Sheridan (Productle) with Liz Curry (Barnardo's)(also delivering afternoon keynote), Chloe Hill (TPP) and Bo Ruan (Alzheimers Society)

About the speakers:

Azadi Sheridan


When Azadi Sheridan started working in charities in the 90's, "frequent updates" then meant receiving post twice-a-day. A former Chair of the Tech SIG, he has since worked on fundamental changes in the Tech industry thanks to roles including as product manager of Raiser's Edge, as co-founder of a social enterprise, and latterly running his own technology transformation consultancy called Productle. He is passionate about changing the world through digital innovation and currently is loving Office 365 in a perhaps too-unhealthy way. 



Chloe Hill: Chloe has 8 years’ experience recruiting to the non-profit sector for specialist support roles. Chloe has a broad knowledge of the sector and has developed and retained many strong relationships with both clients and candidates. Chloe has set up several successful forums for data, prospect researchers and supporter care specialists, allowing them to come together and discuss ideas and challenges.

Chloe volunteers for a local disability charity in her spare time, advising on HR, recruitment and procedures.



Bo Ruan: Bo has spent 10 years working in the NFP sector and enjoys recruiting and coaching talented people and watching them grow into the professionals they want to be as much as he enjoys helping colleagues unlock the power of data. As a believer in equality, diversity and inclusion he loves seeing the variety of views offered when people of different backgrounds come together to solve problems.

About the Session: This panel discussion will address diversity in the sector, offer advice and guidance to delegates on how to develop their professional careers, build skills, deal with  challenges presented and optimise their talents and ambitions.

15.35 Session 4 

Mast ICT -

'Liberate your data with Power BI (how charities of all sizes can do data viz)'.

About the speakers:


Martin Thompson has spent the last 30 years helping non-profit organisations achieve greater things, both as a software supplier and consultant. He is a director of a consultancy made up of experienced and friendly people with a broad skillset within the non-profit sector. His team at MAST ICT has worked with a multitude of different organisation types, including fundraising, membership organisations and examinations boards.


Sophie Pires: Before becoming a MAST ICT Consultant, Sophie was a Business Intelligence Developer at a global company, working with various technologies. She now works to improve data access in the non-profit sector by providing reporting solutions and implementing customer relationship management software.

About the Session: Many end users struggle to get useful data from their fundraising, membership and CRM systems. They are either forced to seek assistance from their IT department or resort to using spreadsheets, which are instantly out of date.

There are many tools which claim to solve this problem, but they are usually complex and expensive. Power BI finally breaks this barrier, but because of the huge range of offerings from Microsoft, seems to have been lost in the noise. Their session aims to showcase this exciting tool and show delegates how they can quickly, easily and securely get access to their data in real time and gain the business insights they need in their day to day roles.