Public Fundraising Certification Programme

The Institute of Fundraising (IoF) provides a range of compliance services to its members. Our aim is to ensure that membership of the IoF is nationally recognised as a commitment to sustainable, honest and respectful fundraising. To support this aim, the IoF has developed the UK’s first Public Fundraising Certification Programme.

Public Fundraising includes street, door-to-door, private site and telephone fundraising for the purpose of securing long-term donors supporting charities via direct-debit giving. Our Certification Programme currently covers both charities with ‘in-house’ teams and fundraising agencies conducting public fundraising.

The Certification Programme consists of three, connected elements:

  • First, a detailed member self-assessment is completed, which covers all relevant aspects of their fundraising policies and operations, such as recruiting, training and monitoring fundraisers.


  • Second, members agree to an ‘open-door’ policy on their training, meaning that IoF staff are able to attend all training sessions and provide feedback in a structured, recorded way.


  • Third, members commit to participate in the IoF’s fundraiser monitoring work, which where applicable, provides mystery shopping and oversight of teams across the UK (the IoF currently provides mystery shopping coverage for street and private site fundraising only).


Following this rigorous process, the IoF Compliance Directorate updates and publishes the Certification Status of its members, which can be found below, as and when new applications are received.

Members who have satisfactorily completed all three elements are given ‘Certified’ status; members who have made substantive progress in completing all three elements, but have yet to receive a training observation from the IoF, or who are in the process of updating their policies, are given ‘Provisional Certification’; and those members who have not completed all three elements but have applied and are going through the process are recorded as ‘currently applying for certification’. 

If you wish to apply to the IoF for certification of your public fundraising, please contact us on



Charity In-House Public Fundraising

*Company connected with a Charitable Institution

**Professional Fundraising Organisation

Certified Members


Private site



**Charity Link X X    
Concern Worldwide     X  
**DMD Sales Solutions Ltd   X    
**Ethicall       X
**NTT       X
**Personal Fundraising Services Ltd (PFS) X X    
**The Professional Fundraiser   X    
**Quality Telephone Services Ltd (QTS)       X
**REAL Fundraising Ltd X X X  
RSPB   X    
**Unique Fundraising Ltd   X    
**Unity4       X
**Working for Wildlife   X    
 Provisionally Certified Members  Door  Private Site  Street  Telephone
**Appco Group Support (AGS) [training observation pending]
X X    
Centrepoint     X  
**DTV Optimise [training observation pending]       X
Guide Dogs for the Blind [training observation pending] X X X X
**Home Fundraising Ltd [training observation pending]
**Listen Fundraising Ltd [training observation pending]       X
Marie Curie     X  
National Deaf Children's Society     X  
**One Sixty Fundraising Ltd [training observation pending]
  X X  
Oxfam [training observation pending]      
Shelter [training observation pending] X X    
St Mungo's   X X  
**UrbanLeaf Ltd   X X  
War Child     X  
*Wildlife Fundraising (Central) [training observation pending]   X    
**YFR Ltd [training observation pending] X X    
 Members Currently Applying for Certification  Door  Private Site  Street  Telephone
Amnesty International UK
**Smile Fundraising Ltd X X    
*South West Wildlife Fundraising Ltd   X    
**Together Fundraising Ltd   X X  
Wood Green Animal Charity   X    
World Vision UK   X    


To view members who undertook self-certification for the year 2017/18, please click here.