Legacies are generally the biggest gifts received by charities from individuals. In 2007/08 alone they were worth £2 billion to fundraising organisations, representing by far the largest source of voluntary income to the sector.
Legacy fundraising can clearly be a sensitive issue so it is vital that care is taken to ensure best practice standards are met.
Code of Fundraising Practice and Guidance
The Legacies section of the Code and Legacy Fundraising guidance establishes a series of criteria to be observed by charities to ensure that legacy fundraising is undertaken in a professional, responsible and sensitive manner.
The Code sets out the law and best practice for a range of fundraising techniques.
Remember A Charity
Remember A Charity is a consortium of over 140 charities which promote legacy giving. Based at the Institute of Fundraising, the group encourage more people to leave gifts to charity in their Will, after looking after their friends and family. Find out more about Remember A Charity
Other Institute Resources
We have produced a jargon-busting briefing to help you get to terms with the language of legacy fundraising.
The Institute of Fundraising has a Legacy Marketing & In Memorium Special Interest Group which enables fundraisers to share ideas and network. Institute of Fundraising Groups are made up of volunteers with extensive experience and are a great way to meet new fundraisers.