Major Donor fundraising
With individuals in the UK donating £9.9billion in 2008/2009 to charitable causes (UK Giving 2009), the relationship between charities and individuals is exceptionally strong. However, economic pressures have led to fewer large gifts being made. At this time, strong relationships with major donors are more crucial then ever.
To maximise the benefit of major donor relationships, charities must not only have a comprehensive apporach to major donor fundraising but also an awareness of many other aspects of fundraising. For example, major donors may wish to support charities through private trusts and fundraisers need also an awareness of any tax-reliefs that might apply.
Excellent donor care can lead to long and beneficial relationships with donors. Donors may then choose to support the charity in other ways such as through leaving a legacy or giving through business.
Code of Fundraising Practice and Guidance
The Major Donors section of the Code and Best Practice for Major Donor Fundraising guidance provide charities with guidance on how to navigate this crucial area and ensure that they have a comprehensive approach that will ensure the best relationship possible.
- Read the Major Donors section of the Code
- Read the Best Practice for Major Donor Fundraising guidance
The Code highlights the law and best practice for a range of fundraising techniques.
Of particular note in relation to major donor fundraising are the following sections of the Code and guidance:
- Read the Working with Third Parties section of the Code
- Read the Charities Working with Business guidance
WATCH: IoF Ask the Expert series: The power of influence
Other Institute Resources
The Institute has a number of Special Interest Groups including one for major donor fundraisers. The groups are run by volunteers, who are practitioners with experience in the specific fundraising technique.
- Find out more about IoF Special Interest Groups
- Visit the Tax-Effective Giving section of our website
Good Value Report
A new report published 01/07/2013 by Good Values and the Institute of Fundraising predicts widespread optimism for an increase in income through Major Gift fundraising over the next two years.2.10Mb - 9 July 2013