Fundraising Strategy

Having a clear fundraising strategy is essential for financial sustainability and to keep your organisation or department on track with its fundraising goals. Aligned to your organisation’s mission and objectives, a long-term, strategic approach will help you deliver the most efficient and effective fundraising programme.

A good strategy will set out your organisation’s topline approach to fundraising for the coming years, referencing relevant ethical standards and policies, identifying clear and realistic goals, and mapping a pathway for achieving them. 

There are many things to think about when preparing a strategy, including any internal and external influences, likely income sources, fundraising methods, resources and what budget is available.  

Once the strategy has been approved by your trustees, progress should always be monitored so that you can identify successes or problem areas and revise the strategy where necessary. 


What now?

Read the 'What should feature in a fundraising strategy' blog post on the topic, view case studies or watch one of our videos below (opens via Youtube):

Developing a fundraising strategy

Internal fundraising environment

External fundraising environment

Case for support

Scheduling your fundraising

Segmenting your donor database

SMART fundraising objectives

SWOT Analysis for fundraising

Understanding your charity's marketplace


sublanding Volunteers and Trustees
Having the support of volunteers and your trustee board can make all the difference in developing a successful fundraising programme
sublanding Knowing the rules
There are many rules for charity fundraising and here we set out the key points you need to follow
sublanding Working with Third Parties
Charities often benefit from working with third parties to gain access to specialist fundraising expertise and reach new supporters