Having a clear fundraising strategy is essential for financial sustainability and to keep your organisation or department on track with its fundraising goals. Aligned to your organisation’s mission and objectives, a long-term, strategic approach will help you deliver the most efficient and effective fundraising programme.
A good strategy will set out your organisation’s topline approach to fundraising for the coming years, referencing relevant ethical standards and policies, identifying clear and realistic goals, and mapping a pathway for achieving them.
There are many things to think about when preparing a strategy, including any internal and external influences, likely income sources, fundraising methods, resources and what budget is available.
Once the strategy has been approved by your trustees, progress should always be monitored so that you can identify successes or problem areas and revise the strategy where necessary.
Read the 'What should feature in a fundraising strategy' blog post on the topic, view case studies or watch one of our videos below (opens via Youtube):