Introduction to Fundraising
What is fundraising?
Fundraising is the way in which charities go about ask for donations or other financial support from the public, businesses, Government, foundations and others. Voluntary donations and other fundraising activity provides the funds that enables the nation to have a thriving voluntary sector and provides a wide array of charitable services that benefits people and communities at home and abroad.
Giving to good causes is a huge part of our culture in the UK, with the British public alone donating over £9 billion annually, and supporting charities through a range of other fundraising activities. This simply wouldn’t happen without the work of fundraisers; committed volunteers, charity employees, third parties and fellow charity supporters working together.
Fundraising campaigns and activity connects people with causes they care about, but excellent fundraising is not just about bringing in the money. It is about developing positive, sustainable and respectful relationships with supporters and embedding the values of your organisation into your strategy and approach to raising money.
On these pages you can find out more about how to fundraise and what the rules are that you need to follow.