Treating Donors Fairly

It is inevitable that fundraisers will come into contact with people who may be in a vulnerable circumstance, or need additional support to make an informed decision.

There will also be times when fundraisers inadvertently approach people who may not have the mental capacity to make a decision to donate.

We have produced this guidance to help fundraisers recognise these situations and provide practical advice on the appropriate actions they can take to treat donors fairly and respond to their needs. 

This revised guidance, first published in 2014, now:

- contains a specific section considering issues around data protection and sensitive personal information;

- sets out the legal requirements of the Charities Act 2016;

- provides guidance around developing a fundraising policy that sets out the organisation's approach to supporters in vulnerable circumstances;

- includes case studies;

- and details statistics and information to help fundraisers better understand vulnerability.


Read the blog post from Daniel Fluskey, IoF Head of Policy and Research, on the Fundraising Regulator's decision on Neet Feet and why there is still more work to do for the sector around vulnerable people.


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Download the updated guidance on treating donors fairly
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Access a range of extra resources on treating donors fairly
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