Leading by example
Employees and volunteers will certainly contribute to how a work culture is shaped, but it is leaders that set the tone for the overarching environment, moral characteristics and identity of the organisation. So it’s essential that managers embody the behaviours and attitude that they want to see replicated across the organisation, including positivity, openness, a desire to learn, willingness to support others and a genuine commitment to the cause.
At the same time, good leadership and governance must convey that its rules – the policies, which are developed to protect beneficiaries, supporters and employees alike – must not be broken and that the organisation will be held accountable for any such issues.
Who does what?
For CEO and trustees, this means setting the right moral tone for the organisation, ensuring it has sufficient resources, reviewing and overseeing the implementation of standards and leading by example.
HR will be responsible for preparing and communicating the right policies and procedures, and ensuring that all line managers are fully trained and subsequently reviewed regarding their responsibilities to the staff.
Meanwhile fundraising managers and directors must guide and support fundraisers in performing their role in line with the organisation’s values, adhering to regulations and industry standards and ensuring that policies and procedures are understood, as well as monitoring progress and supervising the overall wellbeing of staff.
With people at the heart of any positive working culture, wellbeing should be on everybody’s radar, as important as beneficiary care and financial planning when it comes to ensuring the long-term health and future of the organisation.
Tips for leaders
• Recognise that how the organisation treats its people (employees, volunteers, trustees, beneficiaries and donors alike) will shape the organisation’s culture and how it is perceived by its target audiences.