Make over your personal brand in 5 steps

 Successful personal branding is about tying your professional skills and attributes with your interests and personality into one cohesive message here's how to freshen up your personal brand in five easy steps.

Seek others’ opinion

How your brand comes across to others is what this whole thing is really all about to start by canvassing the views of friends and colleagues . 

Ideally refer to people in a similar field and those who use social media or similar platforms themselves.

Decide where your true value lies

Identifying your USPs early on in the process can save further tweaks and overhauls along the way rather than trying to be all things to all people plumped for a single title or role and base your branding around this.

Understand your target audience

Who are you trying to impress through your personal brand / social media presence.

If it's new career opportunities you're after take a look at employees at companies you'd like to work for and how they present themselves.

Aim for consistency

Make sure your theme is carried consistently throughout the various branding platforms you use this could mean using the same profile picture on all your social media pages or using a similar writing style on your personal website to the one you use in emails keep things current.

An online profile is great when fresh and current but let it grow old and it can quickly turn into a negative sharing content and commenting on group posts is an easy way to keep your brand visible and relevant and will keep you in tune with the latest developments in your industry or sector

Final thought

Like it or not reinvigorating your personal brand is an important investment of your time with professional networking sites like LinkedIn now boasting more than 560 million members that a lot of potential first impressions being formed you need to make sure theirs is the one you want.