Research and reports
Welcome to our research, including the latest fundraising research and reports. Good fundraising inevitably depends upon knowledge of the subject area and existing fundraising research can go at least some way to answering some of these questions.
All of our research, reports and guidance can be found below, along with our most recent pieces:
A Year in Fundraising
The IoF's review of the year 2019's events in the fundraising sector for IoF Members.
Have you ever wanted to know what the public really think about your job in fundraising?
Fundraising for Impact
New research published today shows that charities across the UK are investing in fundraising and focusing on improving their supporter
Who's Doing The Asking?
Diversity in the fundraising profession presents the results of a survey of over 1,500 fundraisers
BWB - Get Legal
Get Legal is an online tool which allows you to build and customise legal documents through a responsive question-and-answer process
IoF organisational membership exclusive - Fundraising Index aims to establish the most useful benchmarks and trends across fundraising
UK Online Giving
In partnership with Blackbaud, we track the annual and monthly trends in online giving
The role of research in efficient, effective and enjoyable fundraising - April 2017
The need to get more fundraising experience, insight and expertise on charity trustee boards has never been greater
Fundraising Media DNA series
Looks at the genetic make-up of 10 key communication channels providing insight about relative strengths and advantages of each channel
Closing the Loop
Examines the state of event fundraising in 2015 and shows the importance of post-event communications
What's Data Got To Do With It
‘What’s Data Got To Do With It?’ is to inspire charitable organisations who have yet to embark on their journey with data
Charity Today 2017
A better understanding of the contribution made to public life by charities