Fundraising Media DNA series

fastMAP logoThe Institute of Fundraising, with charity research specialist fast.MAP, launched the second edition of the tracker survey Fundraising Media DNA. It looks at the genetic make-up of ten key communication channels, providing insight about the relative strengths and advantages of each channel. This is broken down into three key areas:

  • Profile - The people engaging with each channel
  • Personality – What are the attributes associated with each channel
  • Action – How people are likely to respond or act further as a result of the communication


The views of almost 3,000 consumers and over 100 fundraisers have been taken into consideration in the production of the report. This year’s report also addresses the increasingly important issue of gaining consumer consent. New research insights will look at how these preferences differ by fundraising channel.

Download the 2016/17 Fundraising Media DNA report

Download button

2016 channels
  • DRTV
  • Direct Mail
  • SMS
  • Telephone
  • Door to Door
  • Street
  • Email
  • Social Media
  • Press
  • Inserts
  • Preferences 



Commission on the Donor Experience 

2016 sponsors


Media DNA 2016 sponsors


Read up on some insightful articles below: