Fundraising Media DNA series
The Institute of Fundraising, with charity research specialist fast.MAP, launched the second edition of the tracker survey Fundraising Media DNA. It looks at the genetic make-up of ten key communication channels, providing insight about the relative strengths and advantages of each channel. This is broken down into three key areas:
- Profile - The people engaging with each channel
- Personality – What are the attributes associated with each channel
- Action – How people are likely to respond or act further as a result of the communication
The views of almost 3,000 consumers and over 100 fundraisers have been taken into consideration in the production of the report. This year’s report also addresses the increasingly important issue of gaining consumer consent. New research insights will look at how these preferences differ by fundraising channel.
Download the 2016/17 Fundraising Media DNA report
2016 channels
- DRTV
- Direct Mail
- SMS
- Telephone
- Door to Door
- Street
- Social Media
- Press
- Inserts
- Preferences
Partner
2016 sponsors
- ONEPOST (Direct Mail)
- Home Fundraising (Door-to-door)
- WPN Chameleon (DRTV)
- Kudos Data Solutions (Preferences)
- Listen Fundraising (Telephone)
Read up on some insightful articles below:
- Six preview insights before the 2016 Fundraising Media DNA launch
- Fundraising Media DNA: social media - is this the future of fundraising?
- Identified: the channels that make donors act