Improving the Supporter Experience
How are charities and fundraisers reviewing and improving the supporter experience?
One year on from the launch of the Commission on the Donor Experience’s outputs, the IoF wanted to see what actions and plans fundraisers were putting in place to improve and review the supporter experience, as well as understand what challenges they were facing in this area of work. Based on a survey of over 300 fundraisers, this report looks at who is responsible within charities for improving the supporter experience, the specific actions that organisations had adopted, as well as snapshot case studies from three organisations about what they had done over the year to improve the experience of their supporters.
Download the Improving the Supporter Experience report
Addendum: CDE further information (PDF)
This research is supported by salesforce.org