Insights into Charity Fundraising

This research is a series of joint reports by the IoF and YouGov which look at the whole experience, actions, and attitudes of people in their engagement and donations to charities. 

The research comes from public polling research conducted earlier this year and each thematic report looks at a different aspect of people's behaviour when asked to support good causes. 

Insights into Charity Fundraising 2017 - full report

 

For particular snapshots on the following:

1. Changes in knowledge, attitude, and action as a result of donating - available now

2. Why people give and their experience of donating - available now

 

Regional research

New figures released highlight the incredible generosity of people around the UK, highlighting the importance of fundraising and giving when influencing additional positive actions, like volunteering or signing a petition.

Download the regional research fact sheets below:

East Midlands 2017

East of England 2017

London 2017

North East 2017

North West 2017

Scotland 2017 

South East 2017

South West 2017

Wales 2017

West Midlands 2017

Yorkshire 2017

 

 

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Produced by YouGov and the Institute of Fundraising

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sublanding Insights: Report 1
Changes in knowledge, attitude, and action as a result of donating
sublanding Insights: Report 2
Why people give and their experience of giving