All research and reports

Please find our extensive list of research and reports, some of which are produced with various partners, below: 


sublanding nfpSynergy - Major donor research synthesis report 2017
Updated major donor research by nfpSynergy, supported by IoF
sublanding Insights into Charity Fundraising
Series exploring whole experience, actions, and attitudes of people in their engagement and donations to charities
sublanding Good Asking
The role of research in efficient, effective and enjoyable fundraising - April 2017
sublanding Charity Today 2017
A better understanding of the contribution made to public life by charities - Feb 2017
sublanding GetRaising!
The need to get more fundraising experience, insight and expertise on charity trustee boards has never been greater - July 2016
sublanding Managing in a New Normal series
All reports in a series with PwC and CFG which tracks how charities are faring in their operating environment
sublanding Fundraising Media DNA series
Looks at the genetic make-up of 10 key communication channels providing insight about relative strengths and advantages of each channel
sublanding Views of small charities on fundraising reforms
Report by IoF and Small Charities Coalition show small charity familiarity of fundraising self-regulation - Feb 2016
sublanding Closing the Loop
Examines the state of event fundraising in 2015 and shows the importance of post-event communications - Nov 2015
sublanding What's Data Got To Do With It
‘What’s Data Got To Do With It?’ is to inspire charitable organisations who have yet to embark on their journey with data - July 2015
sublanding Corporate Fundraising A Snapshot
An in-depth review of how charities are responding to change and approaching corporate fundraising - July 2015
sublanding Fundraising Media DNA 2015
Together with fast.Map we've launched a new tracker survey, looking at eight key communication channels - May 2015
sublanding Manifesto for Fundraising
If you don't ask you don't get: IoF's manifesto for fundraising - July 2014
sublanding What Have We Got To Lose: Society Lotteries
A joint IoF and Lottery Council report, carried out by the Centre of Economic and Business Research - February 2014
sublanding Who's Doing The Asking?
Diversity in the fundraising profession presents the results of a survey of over 1,500 fundraisers - December 2013
sublanding Major Gift Fundraising: a snapshot of current practice
A report by Good Values and IoF finds widespread optimism for an increase in income through Major Gift fundraising - June 2013
sublanding Fundraising Index
IoF organisational membership exclusive - Fundraising Index aims to establish the most useful benchmarks and trends across fundraising
sublanding UK Online Giving
In partnership with Blackbaud, we track the annual and monthly trends in online giving