Reframing the Ask: trends which will shape giving and fundraising post-COVID-19

There is so little certainty in the current environment that outcomes for fundraising are impossible to predict, but an understanding of where we are now and what happened in the previous recession can provide pointers.
This resource, commissioned by the Chartered Institute of Fundraising, aims to identify some of the trends which might shape g iving and fundraising in the post-COVID-19 economy.
It  looks at the implications, issues and opportunities which could influence the outlook for fundraising by  exploring five areas of fundraising in relation to potential economic growth over the next few years:
  • Household giving and spending
  • Trends in charities’ total voluntary fundraising income
  • Trends in legacies to charities
  • Charitable foundation giving
  • Corporate giving


                                             Download here

The authors
Cathy Pharoah
Visiting Professor, Centre for Charitable Giving and Philanthropy, Cass Business School
Tom McKenzie
Honorary Research Fellow, University of Dundee