Fundraising Focus: PECR & ePrivacy Regulation

Fundraising Focus: PECR & ePrivacy Regulation 394Kb PDF

7 March 2019

Fundraising Focus is a series of specific guidance pieces produced by the Institute of Fundraising.

When thinking about GDPR, the Privacy and Electronic Communications Regulations (PECR) need to be considered at the same time. PECR provide individuals with specific privacy rights in relation to electronic direct marketing communications and the use of Cookies (amongst others). While the GDPR and the Data Protection Act 2018 have recently been the main focus for those looking to achieve compliance with data protection laws, it is important to note that PECR also apply to fundraising, marketing, and campaigning. Many organisations will have been adhering to a lot of things under PECR without actively realising it.




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