Good Asking report 2017

Good Asking report 2017 731Kb PDF

12 April 2017

The Institute of Fundraising (IoF) has launched Good Asking – a report on why charities research and process supporter information.

We have worked with leading academic Beth Breeze from the University of Kent, to survey over 300 fundraisers to understand why they process and research information about their supporters, and what the benefits are for donors, charities and the wider public.

The purpose of this report is to shed light on the importance of fundraisers and their work. If they are to be successful, fundraisers need to conduct research to facilitate the efficient and accurate matching of donors and the causes they might wish to support, and to do so in a way that makes the experience as pleasurable as possible for the generous donor.

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