Improving the Donor Experience

Improving the Donor Experience 2.39Mb PDF

27 June 2018

Improving the Donor Experience 2018 - produced in partnership with Salesforce.org

I hope you gain insights from the 'Improving the Donor Experience' report as I have. It highlights how charities are investing efforts to better understand themselves and their donors and also how they are realising the benefits of meaningful, deeper connections with their donors.

Today, we see the Donor Experience Project evolving from a set of best practices into a conversation within the sector, and a movement in its own right. Change is already underway and can be attributed to the sector, its supporters and its industry partners. This report is the continuation of a journey for the sector, one that Salesforce.org is proud to support.

Rob Acker, CEO, Salesforce.org

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