IoF Fundraising Review: Putting Donors First

IoF Fundraising Review: Putting Donors First 321Kb PDF

21 September 2015

Institute of Fundraising Standards Committee Review of the Code of Fundraising Practice

Measures unveiled 21 September include:

  • Every addressed fundraising communication will be required to carry a clear message explaining how donors can easily ‘opt-out’ of receiving future communications
  • Minimum font sizes will be introduced for opt-in and opt-out statements on all printed communication (including newspaper adverts)
  • Charities will be banned from selling any individual’s data to a third party
  • Charities will only be able to share an individual’s data with third parties for fundraising communications if that individual has ‘opted in’ and provided express consent
  • A new clear requirement will be introduced to ensure fundraisers end a telephone call when asked
  • All fundraising calls from agencies and call centres will have to be made from an identifiable number
  • The current grey area around ‘reasonable persuasion’ in the Code will be replaced with a clear requirement prohibiting intrusive or persistent behaviour that places undue pressure on a person to donate.

Your download should start automatically. If not download directly.

How can I open this file ?

Adobe Reader (formerly Acrobat Reader) is available as a no-charge download from Adobe's web site, and allows the viewing and printing of PDF files. Acrobat and Reader are widely used as a way to present information with a fixed layout similar to a paper dboation.

Download viewer for file