What does the public think about working in fundraising?

What does the public think about working in fundraising? 647Kb PDF

24 September 2019

We commissioned this research to get a better idea of what the general public think about
a career in the fundraising profession.

We looked particularly at demographics to see whether age, race, religion, disability, or gender make a difference to how working in fundraising is seen and understood by different people. These insights will inform our work promoting the fundraising profession and support the objectives of the #ChangeCollective.

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