2 out of 3 people in North West ‘donated to charity in last 3 months’, Institute of Fundraising & YouGov report shows

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26 September 2017

New figures released today highlight the incredible generosity of people in the North West showing that when asked, 64% of people had given money to charity within the last three months, which is above the national average of 61%.

According to the joint report by Institute of Fundraising (IoF) and YouGov, Insights on charity fundraising, slightly more people within the North West said they had made a donation or bought something from a charity compared to the rest of the country.

Other findings highlight the importance of fundraising and giving in the region, such as two thirds of people (64%) who choose to donate to a charity will go on to take additional positive actions, like volunteering or signing a petition. On top of this, almost half (47%) of people in the North West will actually change their behaviour or feel more positive as a result of donating.

The survey, conducted earlier this year, found that the South West is the region with the highest proportion of people who say they have donated, while Scotland topped UK nations’ table.

The research also looked at what motivated people in the North West to make their most recent donation to charity.  Three in five people (59%) said the main reason they had given money was because it was a cause they believed in. 32% said they did so because they think supporting charities is a good thing to do and 30% because the charity had helped someone they know. Demonstrating the importance of fundraising, three quarters (77%) of those who gave a donation did so after being asked to support a cause, rather than it being a spontaneous decision.

Daniel Fluskey, Head of Policy and Research at the Institute of Fundraising, said:  

“This report shows just how generous people are in the North West. The commitment and support of people, in every part of the UK, is vital so that charities can make a huge difference to all our lives and communities. With 77% of people saying that they donate only after being asked to, it also shows just how important fundraising is in North West to encourage people to give to the causes they support.”

Caroline Siddall, Chair of IoF North West, said:

“It is not a surprise that the recent Institute of Fundraising & YouGov report reflects similarities of giving seen by North West charities. And it certainly isn’t surprising to hear of the continued generous support received from the general public, without which charities wouldn’t be able to offer such high quality services. 

Many charities are carrying out the work that is traditionally associated with the statutory sector due to significant cuts in funding. From my job as a fundraiser in a local hospice, I know that many patients need specialist care, and the charities that support them take a large financial pressure off the NHS and local social services in particular.

Without the goodwill and unwavering support of the general public many charities wouldn’t exist and our communities would be poorer places without them.”

Spokespeople available include:

  • Daniel Fluskey, Head of Policy and Research at the Institute of Fundraising
  • Caroline Siddall, Chair of IoF North West

The full reportis available at www.institute-of-fundraising.org.uk/insights


For further information please contact Zoë Mayers at ZoeM@Institute-of-Fundraising.org.uk  or on (0)20 7840 3790

Notes to editors: 

The Institute of Fundraising (IoF) is the professional membership body for UK fundraising. We support fundraisers through leadership and representation; best practice and compliance; education and networking; and we champion and promote fundraising as a career choice. We have over 575 organisational members who raise more than £9 billion in income for good causes every year, and over 6,000 individual members.  www.institute-of-fundraising.org.uk

This short report presents key findings from a YouGov survey commissioned by the Institute of Fundraising. The total sample size was 2,006 adults. The figures have been weighted and are representative of all UK adults. Fieldwork was undertaken from the 8th – 14th February 2017.