200 charities join forces to raise awareness of legacy giving this Remember A Charity Week

200 charities join forces to raise awareness of legacy giving this Remember A Charity Week

10 September 2018

Remember A Charity in your Will Week kicks off today (Monday 10th September 2018), with over 200 charities and up to 1,400 legal advisers joining forces to showcase the impact of legacy giving and encourage the public to consider leaving a gift in their will.

Remember A Charity in your Will Week kicks off today (Monday 10th September 2018), with over 200 charities and up to 1,400 legal advisers joining forces to showcase the impact of legacy giving and encourage the public to consider leaving a gift in their will.

The ninth annual Remember A Charity Week sees the launch of the Human Search Enginethe world’s first ‘charity-powered’ search engine and public awareness campaign, showcasing the pivotal role of charities in addressing life’s biggest challenges.  Charities are being encouraged to use Remember A Charity Week as an opportunity to open up conversations about legacy giving with supporters.

Supported by Len Goodman, head judge on Dancing with the Stars, the public awareness drive calls on people to ‘pass on something wonderful’ by leaving a gift in their will. Solicitors and will-writers across the country will be displaying campaign materials and encouraging clients to consider the option of including a charitable donation in their will.

Legacy giving is the largest single source of voluntary income to the charity sector and has become increasingly important to a broad range of fundraising organisations.

Rob Cope, Director of Remember A Charity, says:

Gifts in wills now generate over £2.8 billion[1] for good causes annually, funding vital services across the country. And yet, with only around 6% of people currently include a charity in their will, there is huge potential for further growth and to normalise legacy giving.

Having first trialled Remember A Charity Week in 2009, the campaign has expanded each year, reflecting the sector’s growing appetite for legacy fundraising.

The 200-strong consortium now features a diverse range of organisations actively fundraising for legacies, which includes over 70 health organisations, 30 animal and 26 arts, cultural and heritage organisations, among others.

Alison Adams, Legacy & High Value Partnerships Lead at Princess Alice Hospice in Esher,highlights the importance of charitable bequests to the organisation:

Legacies are our largest income stream and fund the care of one in three of our patients and families, so they are immensely important to us. However, increasing demand for our support and limited NHS funding mean we constantly need to grow this income.

Debbie Forwood, Development & Communications Manager of the National Youth Jazz Orchestra (NYJO), says:

There is a lot that we hope legacies will be able to help us achieve in the future. We’ve had small bequests in the past, but we’re hoping that legacies can contribute more towards our resilience; strengthening our core income and helping us ensure every child has the opportunity to play jazz.

The Human Search Engine, which will continue beyond the week itself, enables people to ask over 150 of life’s biggest questions and find responses from charities, their supporters and beneficiaries. This includes ‘can one person change the world?’ and ‘what is the meaning of happiness?’, through to causal related questions such as ‘how can we can remove barriers for people with disabilities?’ and ‘how can we help ensure no family faces dementia alone?’

Remember A Charity Week 2018

 

Tailored web pages, marketing materials and social media assets have been provided for charities within the consortium, providing a unique legacy fundraising campaign for each member.

Cope adds:

Remember A Charity Week is a unique opportunity to celebrate the importance of charitable bequests and to inspire the public to think about what a difference they could make if they wrote a charity into their will. What’s more, it can be a great springboard for charities to raise the topic and start their own legacy conversations with supporters.

This campaign really puts charities at the heart of resolving people’s greatest cares and concerns and communicates how important legacies are in generating the funding needed to address these issues.

Remember A Charity Week runs from 10-16 September 2018. Find out more at: humansearchengine.org or follow #HumanSearchEngine

 

###ENDS###

 

MEDIA QUERIES:

Remember A Charity - Lucinda Frostick: lucinda@turnerpr.co.uk or 07712 045 308

NOTES TO EDITORS

Remember A Charity

Remember A Charity (www.rememberacharity.org.uk) was formed in 2000 as a consortium of charities and has over 200 members working together to encourage more people to leave a gift to charity in their Will. The campaign, which aims to help make legacy giving a social norm, is hosted by the Institute of Fundraising. Find out more at www.rememberacharity.org.uk.



[1] Smee and Ford, Legacy Trends 2018