3 out of 5 people in Yorkshire ‘donated to charity in last 3 months’, Institute of Fundraising & YouGov report shows

3 out of 5 people in Yorkshire ‘donated to charity in last 3 months’, Institute of Fundraising & YouGov report shows

26 September 2017

New figures released today highlight the incredible generosity of people in Yorkshire & the Humber showing that when asked, 62% of people had given money to charity within the last three months, which is just above the national average of 61%.

Other findings highlight the importance of fundraising and giving in the region, such as three in five people (63%) who choose to donate to a charity will go on to take additional positive actions, like volunteering or signing a petition. On top of this, half (48%) of people in Yorkshire and the Humber will actually change their behaviour or feel more positive as a result of donating.

The research also looked at what motivated people in Yorkshire & the Humber to make their most recent donation to charity.  Three in five people (61%) said the main reason they had given money was because it was a cause they believed in. 37% said they did so because they think supporting charities is a good thing to do and 22% because the charity had helped someone they know. Demonstrating the importance of fundraising, two thirds (69%) of those who gave a donation did so after being asked to support a cause, rather than it being a spontaneous decision.

The survey, conducted earlier this year, found that the South West is the region with the highest proportion of people who say they have donated, while Scotland topped the UK nations’ table.

Daniel Fluskey, Head of Policy and Research at the Institute of Fundraising, said:  

“This report shows just how generous people in Yorkshire are. The commitment and support of people, in every part of the UK, is vital so that charities can make a huge difference to all our lives and communities. With 69% of people saying that they donate after being asked to, it also shows just how important fundraising is in Yorkshire & the Humber to encourage people to give to the causes they support.”

Kate Carroll, Chair of IoF Yorkshire:

“We were delighted to see the kindness of donors in Yorkshire being reflected in this report which came as no surprise to us on the Yorkshire committee; we work first hand with generous people who continue to donate through thick and thin to causes that they believe in. 

Many of the good causes that our Institute of Fundraising members work for wouldn’t survive without these vital donations and it’s so encouraging to read that half of the people making donations will actually change their behaviour in a positive way as a result of doing so.”

Spokespeople available include:

  • Daniel Fluskey, Head of Policy and Research at the Institute of Fundraising
  • Kate Carroll, Chair of IoF Yorkshire

The full reportis available at www.institute-of-fundraising.org.uk/insights 


For further information please contact Zoë Mayers at ZoeM@Institute-of-Fundraising.org.uk  or on 07813 051 130/ (0)20 7840 3790

Notes to editors: 

The Institute of Fundraising (IoF) is the professional membership body for UK fundraising. We support fundraisers through leadership and representation; best practice and compliance; education and networking; and we champion and promote fundraising as a career choice. We have over 575 organisational members who raise more than £9 billion in income for good causes every year, and over 6,000 individual members.  www.institute-of-fundraising.org.uk

This short report presents key findings from a YouGov survey commissioned by the Institute of Fundraising. The total sample size was 2,006 adults. The figures have been weighted and are representative of all UK adults. Fieldwork was undertaken from the 8th – 14th February 2017.