IoF Insight in Fundraising announce 2018 Awards shortlist

IoF Insight in Fundraising announce 2018 Awards shortlist

17 May 2018

The IoF Insight in Fundraising Interest Group (IoF Insight SIG) have announced the shortlist for this year’s IoF Insight in Fundraising Awards.

The shortlist for this year’s IoF Insight in Fundraising Awards has now been announced – see the full list below.

The Awards are an initiative of the Institute of Fundraising’s Special Interest Group for Insight in Fundraising (IoF Insight SIG), and are now in their seventh year.

This year, the awards ceremony and gala dinner, in association with REaD Group, take place on 20th June at central London’s stunning Royal Institute of British Architects.

The Insight in Fundraising Awards are judged against the four key criteria of strategic planning, insight, innovation and impact; and celebrate the successes and achievements of analysts, database marketers, researchers and online fundraisers using insight to drive great fundraising.

IoF National Fundraising Awards – Best Use of Insight

In addition, once again, the winners of the Insight in Fundraising Awards will be shortlisted for the Institute of Fundraising’s National Fundraising Awards for the Best Use of Insight category.  This award will be presented at the IoF National Awards gala dinner on 2nd July.

Nick Mason, chair of the Insight SIG said,

“Yet again we have had another incredible raft of entries with extremely high standards across all categories, and it is wonderful to see such a range of innovative and inspiring uses of data and insight in fundraising. In particular we were delighted to see that innovation can flourish despite – and in some cases because of – GDPR. Sadly, it is impossible for every entry to win but the judges, as ever, were impressed by the quality of the work submitted. We are all looking forward to congratulating the winners at the awards ceremony on 20 June.”


Insight in Fundraising Awards 2018 Shortlist

Most Powerful Insight Using Data Analysis

  • Alzheimer's Society
  • British Heart Foundation
  • Centrepoint & Wood for Trees
  • Marie Curie & Wood for Trees
  • Cats Protection & Wood for Trees
  • Unicef & Open


Most Powerful Insight Using Research

  • Alzheimer's Society
  • British Heart Foundation, Wood for Trees, Critical Research & Roger Lawson Consulting
  • FastMap & RSPCA
  • Cats Protection & DMS


Best Use of Data and Analysis in Digital Fundraising

  • Parkinson's UK
  • Oxfam GB
  • Cat's Protection, DTV & JAA Media


Most Powerful Use of Insight in Mass Fundraising

  • Cancer Research UK
  • Alzheimer' Society
  • British Heart Foundation, Wood for Trees, Critical Research & Roger Lawson Consulting
  • Cats Protection & Wood for Trees
  • Prostate Cancer
  • Christian Aid & Open


Best Use of Insight to Improve Your Donor Experience

  • Alzheimer's Society & John Grain Associates
  • Oxfam GB


Team of the Year

  • Alzheimer’s Society
  • Oxfam
  • British Heart Foundation


Supplier of the Year

  • Qbase nominated by Breast Cancer Now
  • Qbase nominated by Wood Green
  • Wood for Trees nominated by Dogs Trust


Rising Star

  • Kate Watson - Plan UK
  • Gabriella Glassock – British Heart Foundation
  • Myuran Kuhachandran - Parkinson's UK


Tickets can now be booked online for the Insight in Fundraising Awards 2018 Gala Dinner on Wednesday 20th June at the Royal Institute of British Architects, London. Numbers are limited and tickets will be sold on a first come first served basis.


Media Contact: For further information about the Insight in Fundraising Awards 2015 please contact Jenny Turner, Turner PR on 01932 859 617 or

Notes for Editors

The IoF Insight in Fundraising Special Interest Group (IoF Insight SIG) is open to everyone interested in unlocking the power of data insight for the better of fundraising, and membership is free.

Run by a committee of expert volunteers, the IoF Insight SIG is dedicated to furthering the knowledge of all those tasked with analysis functions throughout the charity sector, and to making a practical and sustainable difference within fundraising, running an annual conference, as well as seminars, training courses and networking events.

Key objectives:

  • To further the development of individuals who analyse and interpret data for a living so that insight and understanding of donor and supporter behaviour are improved.
  • To create opportunities for people to meet as a group, and discuss, share, network and learn from each other.
  • To create understanding of the importance of analysis (and analysts) and the impact that both can have.


For more information visit